This book compiles brand new case studies on the intricacies and market entry strategies of different companies in China. The sheer speed and scope of China’s growth makes it unique and investment opportunities are very attractive. Despite the potential, many western companies fail in their...

Konzeptionelle Grundlagen -- Konfiguration in internationalen Dienstleistungsunternehmungen. Ein Rahmenkonzept -- Koordination im internationalen Dienstleistungsmanagement. Herausforderungen und Gestaltungsansätze -- Kundenintegration bei internationalen Dienstleistungen. Theoretische...

This book reviews recent progress in the theory of oligopoly and market leadership and provides new results on the theory of Stackelberg competition and Nash competition with strategic investment under endogenous entry. These theories are applied to models of competition in quantities, prices...

Introduction -- Potential Sources of Data on the Service Sector -- United States Service Sector Data -- Service Sector Data on 14 OECD Nations -- Global Service Sector Data -- Drivers of Profitability in Service Sector.

This book helps students to develop a critical understanding of the service business scenarios and strategies used in marketing for emerging markets. The case studies presented focus on creating, communicating and delivering customer value to emerging market consumers through various marketing...

Eine der bekanntesten Marken weltweit und Segment-Marktführer zu werden – für viele Unternehmen erstrebenswert. Aber wie? Dieses Buch erläutert am konkreten Beispiel McDonald’s, wie globale Unternehmen mit einer konsequenten, aber auch immer wieder modifizierten Marketing-Strategie zu...

The European Commission presented a strategy that would allow EU companies to compute their EU tax base under a single set of tax rules at the EU level and use a common formula to distribute this tax base across the individual Member States. Company Tax Reform and Formulary Apportionment in the...