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Innovationsakzeptanz von Smartphones bei chinesischen Konsumenten : Eine Analyse der Einflussfaktoren
Götze, Franziska - 2011
Produkte westlicher Firmen in China scheitern. Auch in der Wissenschaft wird das chinesische Konsumentenverhalten überwiegend …China wird in naher Zukunft einer der wichtigsten Konsumentenmärkte für westliche Unternehmen. Bisher fehlt westlichen …
Persistent link: https://www.econbiz.de/10014425117
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Wie die Marke zur Zielgruppe kommt : Optimale Kundenansprache mit Semiometrie
Petras, Andre (contributor); Bazil, Vazrik (contributor) - 2008
Werteorientierung -- Messung von Wertehaltungen mit dem Semiometrie-Modell -- Charakterisierung der semiometrischen Wertefelder -- Der strategische Einsatz von Sprache -- Zielgruppenorientierte Markenführung -- Zusammenfassung.
Persistent link: https://www.econbiz.de/10013516848
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Intercultural Service Encounters : Cross-cultural Interactions and Service Quality
Sharma, Piyush - 2019
This book investigates intercultural service encounters (ICSEs) in light of the rapidly globalizing world economy, examining the extant literature on the topic and identifying areas which require further exploration. With a focus on intercultural communication and competence, the author analyses...
Persistent link: https://www.econbiz.de/10012395856
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National Intellectual Capital and the Financial Crisis in China, Hong Kong, Singapore, and Taiwan
Lin, Yeh-Yun - 2013
. National Intellectual Capital Development of the Four Greater China Economies -- 4. Beyond the 2008 Global Financial Crisis … implications for a regional cluster. This volume focuses on China, Hong Kong, Singapore, and Taiwan …
Persistent link: https://www.econbiz.de/10014016276
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Public Procurement, Innovation and Policy : International Perspectives
Lember, Veiko - 2014
China.- 6 Denmark -- 7 Estonia -- 8 Greece -- 9 Hong Kong -- 10 Korea. -- 11 Sweden.- 12 United Kingdom -- 13 United States …
Persistent link: https://www.econbiz.de/10014016946
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The Future of Public Housing : Ongoing Trends in the East and the West
Chen, Jie - 2013
Public housing was once an important strand in western housing policies, but is seldom seen as a mainstream policy instrument for the future. In contrast, in many East Asian countries large public housing programs are underway. Behind these generalizations, there are exceptions, too. By...
Persistent link: https://www.econbiz.de/10014017348
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The Emergence of Greater China : The Economic Integration of Mainland China, Taiwan and Hong Kong
Sung, Yun Wing - 2005
The fusion of know-how and capital from Hong Kong and Taiwan with the substantial labour resources on China has led to … the emergence of a dynamic economy of 'Greater China' rivalling the USA, the European Union and Japan. What is the nature … and trend of trade and investment within Greater China? What are the impacts on the world economy? With China's entry into …
Persistent link: https://www.econbiz.de/10012054147
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Hong Kong SAR’s Monetary and Exchange Rate Challenges : Historical Perspectives
Schenk, Catherine R. (ed.) - 2009
Hong Kong SAR is now highly unusual as a large economy running a currency board system that pegs the Hong Kong Dollar to the US Dollar. This volume explores the origins and persistence of this system, presenting the viewpoint of several of the main protagonists in the operation of the currency...
Persistent link: https://www.econbiz.de/10012106265
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Physical Infrastructure Development: Balancing the Growth, Equity, and Environmental Imperatives
Ascher, William (ed.); Krupp, Corinne (ed.) - 2010
This book addresses the key challenges of balancing economic growth, poverty alleviation, and environmental protection in the development of major physical infrastructure, ranging from transport to energy
Persistent link: https://www.econbiz.de/10012652527
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Chinese Consumers and the Fashion Market
Xu, Yingjiao (ed.); Chi, Ting (ed.); Su, Jin (ed.) - 2018
industry segments in the context of China’s recent and massive economic boom. As such, the book offers an invaluable reference …
Persistent link: https://www.econbiz.de/10013270838