Now more than ever, marketing is assuming a key boundary-spanning role-a role that also redefined the composition of the marketing organization. In this Brief, the marketing organization’s integrative and mutually reinforcing components of marketing activities, customer value-creating...

This book outlines the increasing role of organizational design in management theory and practice. The chapters review the main theoretical perspectives of organization design, identify important theoretical and practical issues currently facing the field, and suggest ways for valuable research...

Bedeutung von Organisation -- Arbeiten in Gruppen und Teams -- Strukturdimensionen der Organisation -- Ablauforganisation -- Organisationsanalyse -- Organisationstheorien -- Neuere Entwicklungen der Organisation -- Change Management -- Projektmanagement.

Zielsetzung und Forschungsfrage -- Bestandsaufnahme des Forschungsstands zur internen Unternehmenskommunikation -- Begründung der Eignung der Basistheorie und der Forschungsmethode -- Basistheoretische Grundlagen -- Beschreibung der Konziliaren Organisation -- Optimalitäts- und...

Intuition stellt in der heutigen rational geprägten Unternehmenswelt eine wichtige Ressource bei Entscheidungen dar. Anhand der aktuellen Erkenntnisse der Intuitionsforschung analysiert Thomas Holtfort, warum Unternehmen Intuition in ihre Entscheidungsprozesse integrieren können und sollen....

The recent past shows a growing interest in cultural specificities. This new-found focus has its origin in reports about corporate practices indicating that globally standardized information systems are not effective in every culture. One explanation for this observation is that information use...

The interplay between firms' internal organization and market behaviour is a long standing issue in industrial economics. This book examines firms' objectives in the comparatively new perspective shaped by globalization. The positive and normative aspects of theoretical analysis are developed...

This contributed volume focuses on diasporans, their characteristics, networks, resources and activities in relation to international business and entrepreneurship. It presents an overview of diaspora concepts from an economic perspective, and analyzes the global-economic and societal effects...