fashion brands in the Chinese market -- Part 2: Consumers in the Chinese Fashion Market -- Part 2.1: The rising middle class … and luxury fashion consumption Part 2. 2: self-identity and aspirational consumption: a perspective of young consumers … -- Part 2.3: fashion consumption vs. sustainability -- Part 3: Modern Vs. Traditional Chinese Consumers -- Part 3. 1: Brand …

“China is blazing the trail in technology, and this is transforming consumers and their lives profoundly at a pace that … no other world region is experiencing. Deep understanding of Chinese consumers is therefore mission critical. Sethi … every marketer needs to know about Chinese consumers.” -Paul Zhou, Head, Illuminera Group This book offers a comprehensive …

, implementing and rolling out business models that broaden the capital participation of consumers. The challenge is to include … consumer participation. This book is addressed to energy consumers in local communities, their municipalities and to the policy …

emotional detachment consumers generate against valued brands and how negative experiences affect their and other consumers … which lead to anti-branding and how consumers choose to express their dissatisfaction with a company on individual and …, Journal of Business Ethics, Journal of Business Research, Journal of Consumer Affairs, Journal of International Consumer …

of energy as a commodity business and a consumer brand, as well as the perception of energy consumers across Europe …. Topics discussed include green energy, the liberalization of the electricity industry, and the relationship between consumers …

prefecture. On the basis of a survey conducted in 2014 among 8,000 consumers from all parts of Japan and focusing on ten food …

und Zertifizierungsstellen Die Autoren Siegfried Pöchtrager ist Ao.Univ.-Prof. am Institut für Marketing & Innovation der …. Pia Sajovitz ist wissenschaftliche Mitarbeiterin am Institut für Marketing & Innovation mit dem Schwerpunkt …

transnational marketing strategy -- Transnationals: Transnational Consumers and Transnational Mobile Consumers -- Mobility and the …Transnational Marketing and Transnational Consumers are becoming increasingly common in today's globalizing and fast … introduces the novel concepts of Transnational Consumers and Transnational Mobile Consumers which take into account the …