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Identitätsorientierte Markenführung im Tourismus : Entwicklung eines internen Markenführungsmodells für Destinationen

Thilo, Isabelle - 2017

Auf Basis theoretischer und empirischer Analysen entwickelt Isabelle Thilo ein internes Markenführungsmodell für Destinationen. Im Rahmen ihrer Untersuchung analysiert sie die Einflussfaktoren der relevanten Zielgrößen sowie die Fragestellung, wie sich die Forderung nach Identifikation der...

Persistent link: https://www.econbiz.de/10014018470

Ganzheitliches Tourismus-Marketing : Die Gestaltung regionaler Kooperationsbeziehungen

Bär, Sören (contributor) - 2006

Touristische Zielgebiete und Anforderungen an das Marketing -- Das Modell des kooperativen Marketing — Grundlage für das Markthandeln von Anbietern touristischer Leistungen in Tourismusregionen -- Die Entwicklung von touristischen Regionen — eine Analyse der Veränderungen interner und...

Persistent link: https://www.econbiz.de/10013516560

Traumziel Nachhaltigkeit : Innovative Vermarktungskonzepte nachhaltiger Tourismusangebote für den Massenmarkt

Schmied, Martin - 2009

Die Urlaubsreisen der Deutschen -- Tourismus und Nachhaltigkeit -- Marketing für einen nachhaltigeren Tourismus -- Das INVENT-Zielgruppenmodell „Urlaubs- und Reisestile“ -- Marketingstrategien für den nachhaltigen Massenmarkt -- Entwicklung und Vermarktung nachhaltiger Angebote --...

Persistent link: https://www.econbiz.de/10013517080

Cruise Sector Growth : Managing Emerging Markets, Human Resources, Processes and Systems

Papathanassis, Alexis - 2009

following themes: New trends and innovations, human resource management, information technology and standardization. The …

Persistent link: https://www.econbiz.de/10013521263

Film Tourism in Asia : Evolution, Transformation, and Trajectory

Kim, Sangkyun (ed.); Reijnders, Stijn (ed.) - 2018

This book focuses on film tourism: the phenomenon of people visiting locations from popular film or TV series. It is based on a unique, Asian perspective, encompassing case studies from around the pan-Asian region, including China, Taiwan, India, Japan, South Korea, Thailand, Hong Kong,...

Persistent link: https://www.econbiz.de/10012396588

Co-Creation and Well-Being in Tourism

Correia, Antónia (ed.); Kozak, Metin (ed.); … - 2017

This book offers a wealth of new views and interpretations of well-being in tourism, emphasizing the role that co-creation - the creation or enhancement of value through tourist engagement with tourism providers and other tourists - is increasingly playing in enriching tourist experiences. A...

Persistent link: https://www.econbiz.de/10012397976

Older Tourist Behavior and Marketing Tools

Vigolo, Vania - 2017

This book provides an in-depth analysis of the older-tourist market, and of the challenges and opportunities created by population ageing from a tourism marketing perspective, by combining a demand-side and a supply-side approach to older tourists. The book is divided into three parts, the first...

Persistent link: https://www.econbiz.de/10012397982

e-Consumers in the Era of New Tourism

Sezgin, Erkan (ed.) - 2016 - 1st ed. 2016

marketing management. e-Consumers in the Era of New Tourism serves as a helpful resource for practitioners, as well as …

Persistent link: https://www.econbiz.de/10014018606

Tourist Behavior : An Experiential Perspective

Kozak, Metin (ed.); Kozak, Nazmi (ed.) - 2018

Introduction -- Tourism place experience and co-creation -- Understanding the Behaviour of Tourists on Guided Tours -- Visitors Experiences, Expectations and Satisfaction in Trade Shows and Exhibitions -- Factors Shaping Tourists’ Inertia towards Behaving Responsibly -- Hotel Guests’...

Persistent link: https://www.econbiz.de/10014019107

Trends and Issues in Global Tourism 2011

Conrady, Roland - 2011

New Data on Tourism and Changing Travel Behaviour -- Challenges in Global Aviation Management -- Hospitality Management … in a Changing Environment -- Destination Management: Product - Branding - Promotion -- Marketing Management in Global … Tourism: Identifying New Opportunities -- Business Travel Management: Costs - Yield - Success -- Corporate Social …

Persistent link: https://www.econbiz.de/10014015253

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