edge techniques of value co-creation, personalisation and customer engagement employed by sport’s leading brands. Based on …

This book outlines the private sport sector in different European countries. Sport in the European countries is … organized in three distinct sectors. These are the state/public sector, which provides financial and political support for sport … infrastructure; the civic/non-profit sector, which provides sport activities and services for citizens, usually in the forms of sport …

This book presents an up-to-date portrait of the characteristics of sport clubs in various European countries and their … role in society and the national sport system. Furthermore, it offers a cross-national comparative perspective of sport … backgrounds of sport clubs, the book is organized in three parts. First, the authors provide an overview of the theoretical …

von Klubmarken im Sport. …