will describe how each marketing function is undergoing fundamental changes, and provides practical guidance about how … companies can learn the tools and techniques to take advantage of marketing analytics …

-Unterstützung Durch Customer Relationship Management-Systeme am Beispiel von mySAP CRM -- Die Bedeutung des Beziehungsmarketing für den … Beziehungsmarketing oder: Grenzen des Beziehungsmarketing aus Verbraucherperspektive -- Customer Empowerment in Geschäftsbeziehungen … Relationship Marketing — Ergebnisse einer empirischen Erhebung. …

This book offers both marketing and sales professionals a rare combined insight into both worlds to continuously … the authors in both Europe and North America. It has never been easier to produce great marketing content and sales … collateral. And yet, 90% of the content that marketing produces is NEVER used by sales. Why not? Because it’s not relevant to the …

Value Chain Marketing (VCM) is a promising strategy to overcome immediate customers’ innovation resistance. By pursuing …; identifies the critical factors for suppliers’ marketing success, and compares the performance of VCM trials, using a multi …

This book explains how the concept of mutuality is quickly becoming a fundamental principle in marketing. It presents … useful, and applicable marketing models, typologies and tools, as well as guides to the systematic generation of strategic …

Betriebswirtschaftslehre mit den Schwerpunkten Marketing und strategisches Management · Fach- und Führungskräfte im Bereich der Strategischen …Corporate Social Responsibility (CSR) -- Nachhaltigekeits-Marketing.- Markenmanagement …-Informationen ist, der durch das Marketingmanagement gezielt beeinflusst werden kann. Damit liefert der Autor neue Erkenntnisse für die …