marketing for emerging markets. The case studies presented focus on creating, communicating and delivering customer value to … emerging market consumers through various marketing strategies, processes and programs in the context of emerging market … students acquire the skills they need to make informed marketing decisions in emerging markets. Further, it provides …

Marketinginstrumenten -- Dynamik im Marketing-Mix -- Dynamik in der Marktgestaltung -- Dynamik in Struktur und Kultur -- Dynamik in den …Echte Marketingorientierung erfordert, dass Marketing alle Veränderungen im Umfeld aufgreift, sich permanent an der …

Grundlagen und erstmalige Modellentwicklung für ein interkulturelles Marketing-Management.- Operationalisierung der …Interkulturelles Marketing-Management Christin Emrich versteht interkulturelles Marketing-Management als ein … Marketing-Management bewahrt. Der Praxisbezug erfolgt durch Praxisbeispiele aus verschiedenen Wissenschaftsbereichen und …

This textbook gives a clear and comprehensive overview of the process of strategic marketing planning. The authors … provide a systematic framework that helps to structure the vast and complex marketing knowledge, thus making it more … accessible and easier to use for strategic marketing planning. Many short case reports and examples serve to illustrate the key …

This is a teaching companion to the case studies provided in the book 'Strategic Marketing Cases in Emerging Markets … understanding of the service business scenarios and strategies for marketing in emerging markets. The authors provide extensive …

marketing and the integration of theory and practice. It highlights strategic research and innovative activities in marketing … in Marketing Management of Higher Education -- Integration of the Theory and Practice in Continuity with the Development … technology used to manage and analyze business data, to discover hidden knowledge and to introduce intelligence into marketing …

This edited volume brings together academics from both innovation and marketing fields to explore the additional value … for companies that can be generated with the innovations in marketing and the marketing of innovations. If ideas need to … reach the marketplace, then marketing strategies, concepts and tools - such as the continuous development of new product and …

& Managementprozesse -- Unternehmensgründung & Entrepreneurship -- Marketing & Vertrieb -- Controlling & Finanzierung -- Personalmanagement …

Introduction.- Transnationalisation in a Global Era -- Transnationality of organisations -- Transnational marketing and … transnational marketing strategy -- Transnationals: Transnational Consumers and Transnational Mobile Consumers -- Mobility and the …Transnational Marketing and Transnational Consumers are becoming increasingly common in today's globalizing and fast …