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Andersson, Åke E. (contributor); … - 2007

This book provides a comprehensive analysis of housing theory and policy with a focus on metropolitan regions. The results are based on case studies of twelve European metropolitan regions, including expert panels organized in each. Using an approach from the field of industrial economics, the...

Persistent link: https://www.econbiz.de/10013520752

Ökologische Baustellen aus Sicht der Ökonomie : Verlierer – Gewinner - Alternativen

Jäggi, Christian J. - 2017

-Active in Meggen/Schweiz. …

Persistent link: https://www.econbiz.de/10014021278

Agricultural Implications of the Fukushima Nuclear Accident : The First Three Years

Nakanishi, Tomoko M. (ed.); Tanoi, Keitaro (ed.) - 2016 - 1st ed. 2016

This book reports the results from on-site research into radioactive cesium contamination in various agricultural systems affected by the Fukushima Daiichi Nuclear Power Plant accident that occurred in March 2011. This is the second volume from the research groups formed in the Graduate School...

Persistent link: https://www.econbiz.de/10012692828

Market Segmentation Analysis : Understanding It, Doing It, and Making It Useful

Dolnicar, Sara; Grün, Bettina; Leisch, Friedrich - 2018

This book is published open access under a CC BY 4.0 license. This open access book offers something for everyone working with market segmentation: practical guidance for users of market segmentation solutions; organisational guidance on implementation issues; guidance for market researchers in...

Persistent link: https://www.econbiz.de/10012395874

Supply Chain Segmentation : Best-in-Class Cases, Practical Insights and Foundations

Protopappa-Sieke, Margarita (ed.); Thonemann, Ulrich W. (ed.) - 2017

This book addresses the challenges companies face when different customer value propositions require them to pursue a differentiated supply chain strategy. It provides practical insights on how to achieve successful supply chain segmentation and presents the benefits this can yield for companies...

Persistent link: https://www.econbiz.de/10012397841

Die Blue-Ocean-Strategie in Theorie und Praxis : Diskurs und 16 Beispiele erfolgreicher Anwendung

Barsch, Thomas (ed.); Heupel, Thomas (ed.); … - 2019

Der Markt fordert von Unternehmen immer schneller neue Produkte mit hoher Qualität zu niedrigen Preisen - eine Entwicklung, die sich weiter intensivieren wird. Wie kann Wertschöpfung unter diesen Bedingungen gelingen? Bisherige Strategie- und Managementverfahren bieten nicht immer eine...

Persistent link: https://www.econbiz.de/10012401841

Strategisches Affinity-Group-Management : Entwicklung serviceorientierter Community-Geschäftsmodelle

Schertler, Walter - 2012 - 2., überarb. u. erw. Aufl. 2012

Märkte ab. Im Mittelpunkt des Affinity-Group-Managements steht ein neues Zielgruppenverständnis, das die Marktsegmentierung …

Persistent link: https://www.econbiz.de/10014015821

Mikrogeographische Marktsegmentierung mit Mixture-Modellen

Rankl, Stefanie - 2013

Grundlagen der mikrogeographischen Marktsegmentierung -- Mixture-Modelle -- Empirische Studie. …Marktsegmentierung ist die Unterteilung des heterogenen Gesamtmarktes aufgrund von unterschiedlichen Produktpräferenzen … werden. Stefanie Rankl erweitert die klassische Theorie der Marktsegmentierung um die neueren Aspekte der mikrogeographischen …

Persistent link: https://www.econbiz.de/10014016694

Product Variety in Automotive Industry : Understanding Niche Markets in America

Guerzoni, Marco - 2014

This book is about the history of product variety in the US automotive industry from the black Ford-T to hot-rodders and easy-riders up to latest trends. It focuses on the dual structure of automotive industry in the United States: on one hand, relatively few and large companies producing cars...

Persistent link: https://www.econbiz.de/10014017088

Aiming Big with Small Cars : Emergence of a Lead Market in India

Tiwari, Rajnish - 2014

1.Setting the Scene: The Changing Innovation Landscape -- 2.Developing Countries and Innovation: Innovation Opportunities Spread Globally -- 3.Exploring Opportunities for Global Innovation: Contribution of the Lead Market Strategy -- 4.Growing Demand for Affordable Solutions: India as an...

Persistent link: https://www.econbiz.de/10014017091

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