The 2018 International Conference on National Brand & Private Label Marketing is a unique academic forum for presenting … retailers, store brand managers and national brand managers. The three-day event covered a wide range of topics from varied …, cultural dimensions, sales promotions, brand equity, private label pricing, and dual branding – using a wide variety of …

This book focuses on the concept of “brand hate” and consumer negativity in today’s digital markets. It explores the … consumption spaces. Consumer hostility and hate is not hidden and silent anymore but is now openly shared on many online anti-brand … websites, consumer social networking sites, and complaint and review boards. The book defines consumer brand hate and discusses …

their brand. They ignore the fact that technology is an enabler of the “experience” it is not “the experience”. Customers …

assortment decisions, dual-brand manufacturers, positioning, branding, consumer preferences, online context, economic crisis …

Reputationsmodell) bei Unternehmensmarken besser dazu geeignet ist, das Konsumentenverhalten zu prognostizieren. Damit liefert der Autor …