All too often, when investors go in search of investment advice, they are met with television personalities and so-called investment “gurus” who do little more than push the latest and greatest scheme to retire rich. Your retirement funds-in the form of IRAs, 401(k)s, SEP or Simple IRAs, and...

From performers who bask in the spotlight to those who find inspiration in the midnight glow of a computer monitor, the world has no shortage of creative people. While the day-to-day realities of a ballerina may be quite different from that of a novelist, actor, graphic artist, musician, or...

Thinking about divorce? Already in the process of divorce? You need this book. Divorce is complex, and complications are not what you need when you are facing its emotional and financial pressures. In It's Splitsville: Surviving Your Divorce, veteran divorce attorney James J. Gross breaks down...

Nachwuchs als ein betriebs­wirtschaftliches Planungsproblem -- Karriereoptimierte Namenswahl mit Name Concept Maps -- Kinderwagenkonfiguration mit der Choice-based Conjoint Analyse -- Krippenauswahl mit dem Scoring-Modell -- Planung der Kinderzimmereinrichtung mit der Netzplantechnik --...

1. Global Value Chains and International Business Research: Perspectives from Switzerland; Sarbani Bublu Thakur-Weigold -- 2. Social Commerce Optimization: An Integrated Framework for Consumer Behavior in Social Media; Saidat A. Sanni, Brian Leemoon, Anshu Saxena Arora, and Jennifer J. Edmonds --...

This book examines emerging theories, frameworks, and applications of global marketing for the 21st century. It highlights how global marketing is changing in a globalized and digital economy that is fast increasing in complexity and uncertainty. The traditional approach to global marketing is...

What sets strong global brands apart? First, they generate more than half their revenue and most of their growth outside their home market. Secondly, their brand equity is responsible for a massive percentage of their firm’s market value. Third, they operate as single brands everywhere on the...