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Erfolgreich im Pharma-Marketing : Wie Sie im Produktmanagement von Arzneimitteln Ärzte, Apotheker, Patienten, Experten und Manager als Kunden gewinnen
Umbach, Günter - 2011
Produktmanagement und benachbarte medizinische und wissenschaftliche Abteilungen weiter professionalisieren kann. Es zeigt auf, wie man …
Persistent link: https://www.econbiz.de/10014425278
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Lebenszyklusmanagement in der Automobilindustrie : Ein Optimierungsansatz auf Basis der auf den Lebenszyklus wirkenden Einflussfaktoren
Raubold, Ulrich - 2011
Der Erfolg eines Unternehmens hängt sehr stark von einem attraktiven und konsistenten Produktangebot ab. Am Beispiel der Automobilindustrie entwickelt Ulrich Raubold ein integriertes Modell mit neuen Lebenszyklusansätzen, welches dem Kunden größtmöglichen Nutzen bietet und die...
Persistent link: https://www.econbiz.de/10014425299
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Mastering Disruption and Innovation in Product Management : Connecting the Dots
Fuchs, Christoph; Golenhofen, Franziska J. - 2019
This book is an essential guide or foundational toolkit for anyone who is involved in the process of developing, offering or selling any type of product or service. Based on How to surf on the waves of innovation and the principle of “form follows function” (System Architecture), it...
Persistent link: https://www.econbiz.de/10012395951
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The Strategic Role of Software Customization : Managing Customization-Enabled Software Product Development
Bertram, Matthias - 2016
Matthias Bertram aims to develop a deeper understanding of software customization and its strategic role for software product management. Drawing on the conceptual foundation of the resource-based view of the firm, such as resources, capabilities, and dynamic capabilities, the author conducts...
Persistent link: https://www.econbiz.de/10012397868
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Product Management Essentials : Tools and Techniques for Becoming an Effective Technical Product Manager
Pranam, Aswin - 2018
Gain all of the techniques, teachings, tools, and methodologies required to be an effective first-time product manager. The overarching goal of this book is to help you understand the product manager role, give you concrete examples of what a product manager does, and build the foundational...
Persistent link: https://www.econbiz.de/10012398099
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The Product Manager's Toolkit® : methodologies, processes, and tasks in technology product management
Steinhardt, Gabriel - 2017 - Second edition
This book provides a consistent and holistic managerial approach to product management and presents a practical and comprehensive methodology (roles, processes, tasks, and deliverables) that covers all aspects of product management. It helps students of product management, product management...
Persistent link: https://www.econbiz.de/10012398240
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Nachfrageorientierte Produktlinienoptimierung : der Einfluss von Präferenzen für Kompromissalternativen
Bechler, Georg - 2018
den Schwerpunkten Produktmanagement, Operations Research und Marketing sowie der Mathematik Produktmanager/innen, Data … im Bereich Produktmanagement und -entwicklung tätig …
Persistent link: https://www.econbiz.de/10012401926
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The Management of Consumer Credit : Theory and Practice
Finlay, Steven - 2010 - Second Edition
This book explains how financial institutions, such as banks and finance houses, manage their portfolios of credit cards, loans, mortgages and other types of retail credit agreements. The second edition has been substantially updated, with new chapters on capital requirements, Basel II,...
Persistent link: https://www.econbiz.de/10012053850
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The Management of Consumer Credit : Theory and Practice
Finlay, Steven - 2008
Consumer credit is an integral part of many western societies. This book provides a comprehensive view of how credit-granting institutions operate and discusses the relationship between the strategic objectives set by senior management and the operational strategies employed by credit...
Persistent link: https://www.econbiz.de/10012054163
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CSR und Produktmanagement : Langfristige Wettbewerbsvorteile durch nachhaltige Produkte
Weber, Torsten (ed.) - 2015
Vorwort des Reihenherausgebers -- 1. Das Spannungsfeld von CSR und Produktmanagement -- 2. Verantwortungsbewusstes … Produktmanagement aus der Perspektive des Nachhaltigen Designs -- 3. Integriertes Produktmanagement als Basis für „Nachhaltige“ Produkte … verknüpften Themen „CSR“ und „Produktmanagement“. Produkte verantwortungsvoll (gemäß eines professionellen CSR-Ansatzes) zu planen …
Persistent link: https://www.econbiz.de/10014019804