This book offers both marketing and sales professionals a rare combined insight into both worlds to continuously … the authors in both Europe and North America. It has never been easier to produce great marketing content and sales … collateral. And yet, 90% of the content that marketing produces is NEVER used by sales. Why not? Because it’s not relevant to the …

This textbook gives a clear and comprehensive overview of the process of strategic marketing planning. The authors … provide a systematic framework that helps to structure the vast and complex marketing knowledge, thus making it more … accessible and easier to use for strategic marketing planning. Many short case reports and examples serve to illustrate the key …

technologies and their applications in various industries such as tourism, hospitality, events, fashion, entertainment, retail …Part I: Augmented and Virtual Reality in Tourism -- Part II: Augmented and Virtual Reality in Retail and Fashion … -- Part III: Augmented and Virtual Reality in Business, Marketing and Storytelling -- Part IV: Augmented and Virtual Reality …

This book contains the full proceedings of the 2015 Academy of Marketing Science Annual Conference held in Denver …, Colorado. Marketing has become ubiquitous: it doesn’t matter who you are, where you are or what you are doing, you cannot … other marketing communication. So, it could be said that marketing is America’s pastime, as much so as the classics …

This volume includes the full proceedings from the 1979 Academy of Marketing Science (AMS) Annual Conference held in … Miami, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as … consumer behaviour, marketing management, marketing education, and international marketing, among others. Founded in 1971, the …

research, teaching, and leadership. As such, it provides readers with a comprehensive, contemporary perspective on marketing … practice with an emphasis on the role of marketing in making a difference. Organisations are interwoven with the society in … -- Connected Stadium: A Pillar for Football Clubs’ Marketing Development? -- Knowing Me, Knowing You: Mentorship, Friendship, and …

For the economics profession, issues of marketing and ideology have often been reduced to the status of 'the love that … raises possible implications of these marketing and ideological imperatives by approaching the problem from a number of …Prologue: Marketing Truth -- 1. Elephant Stalkers: Fixed Perspectives and Required Results -- 2. A Tale of Two Cities …

This proceedings volume examines transformation in marketing to better understand current and future standing of the … marketing field. From whether there is a need for transformation in our field; what methodological transformations are necessary … marketing theory, practice, consumption practices and people are transforming as the world continues to change. It is by …

This book investigates how strategic marketing is influencing organizations’ innovation performance. It presents a … strategic marketing in both Indian manufacturing and service organizations. Strategic marketing, which achieves excellence in … organizations a much sought-after competitive advantage. It has been observed that strategic marketing can significantly help any …