How did Capital One and Uber implement nearly identical business models, focusing on customers that are most profitable to serve? Why are Google and Amazon so valuable to us? Why are Google, Apple, Microsoft, and Amazon so difficult for competitors to displace? And why can Google charge almost...

Annäherung an das Thema -- Vorteilsmanagement in elektronischen Märkten -- Innovative Markteintrittsstrategien in Wissenschaft und Forschung -- Die strategische Ausgangssituation des Innovators im elektronischen Markt -- Strategische Ziele und erfolgsrelevante Maßnamen eines innovativen...

Theoretische Grundlagen -- Marktspezifische Grundlagen -- Konzeptionalisierung der empirischen Untersuchung -- Fallstudienbetrachtung -- Cross Case-Analyse -- Verfeinerung der Typologisierung -- Marktausblick -- Theoretische Erkenntnisse -- Schlussbemerkung und weiterer Forschungsbedarf.

This volume provides the latest outcomes of augmented reality (AR) and virtual reality (VR) research conducted in various industries. It reveals how AR and VR are currently changing the business landscape, and how new innovations provide opportunities for businesses to offer their customers...

Learn how to sell online. Real-world case studies and market insights from the world's largest brands reveal what the best brands are doing right to win online. Gain knowledge of best practices that enable brands and retailers to survive and thrive in the dynamic, fast-paced, and highly...

Today, most firms employ online and offline distribution channels. Customers combine both channels for information search and purchase. However, researchers and practitioners are still lacking insight concerning the creation of additional customer value, in terms of a seamless purchase...

Andreas Pinterits develops a performance measurement system to cope with the different requirements of offline and online sales channels. The author discusses different methods for measuring customer channel switching behaviour during the purchasing process and demonstrates the practical use of...

Dieses Buch zeigt, wie der Handel die richtigen strategischen Weichen stellen und die Möglichkeiten der Digitalisierung zur Steigerung des Kundenerlebnisses nutzen kann. Ausgewiesene Experten untersuchen die Chancen und Risiken der Digitalisierung für Unternehmen und liefern wertvolle Tipps...