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Strategic Marketing Issues in Emerging Markets
Adhikari, Atanu (ed.) - 2018
key marketing issues prevalent in India and other emerging economies, the book offers a unique and insightful read for a … exactly that -- place the generalized results in the context of emerging markets and India. Accordingly, this is a valuable … Institute of Social Sciences, Mumbai, India; US Editor, International Journal of Learning and Change; and President, MIT South …
Persistent link: https://www.econbiz.de/10012395863
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Boundary Spanning Elements and the Marketing Function in Organizations : Concepts and Empirical Studies
Sahadev, Sunil - 2015
Managing Boundary Spanning Elements: An Introduction -- Customer Cyberbullying: The Experiences of India …
Persistent link: https://www.econbiz.de/10014018718
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The Community Manager’s Playbook : How to Build Brand Awareness and Customer Engagement
Perkins, Lauren - 2015
Savvy companies recognize the value of a strong community. Think of Nike and its community of runners, Nike+, and you’ll quickly understand that creating and fostering an online community around a product or brand is a powerful way to boost marketing efforts, gain valuable insight into...
Persistent link: https://www.econbiz.de/10012627203
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Inter-Organizational Culture : Linking Relationship Marketing with Organizational Behavior
Larentis, Fabiano; Antonello, Claudia Simone; Slongo, … - 2019
In order to be developed, inter-organizational relationships, as well as organizational cultures, rely on communication, learning, trust, commitment, and shared meanings and symbols. This book discusses the emergence and development of an inter-organizational culture, in which meanings, beliefs,...
Persistent link: https://www.econbiz.de/10012396098
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Social Media Marketing : Emerging Concepts and Applications
Heggde, Githa (ed.); Shainesh, G (ed.) - 2018
India -- Chapter 10. Future of Social CRM -- Chapter 11. Sales Professionals’ Use of Social Media to Create and Deploy … Social Media Marketing on Healthcare and Automobile Sectors in India -- Chapter 13. A Critical Analysis on Consumer …
Persistent link: https://www.econbiz.de/10012396217
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The Satisfaction of Change : How Knowledge and Innovation Overcome Loyalty in Decision-Making Processes
Del Giudice, Manlio - 2017
This book analyzes the impact of the digital economy on customer satisfaction, shopping experience, resistance to change, script theory, and loyalty. The model introduced assumes that online markets have led to a redefinition of the concepts of loyalty and shopping scripts as a way to reduce...
Persistent link: https://www.econbiz.de/10012396317
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Customer Engagement Marketing
Palmatier, Robert W. (ed.); Kumar, V. (ed.);  … - 2018
This book provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders. It identifies cutting-edge metrics for capturing and measuring customer engagement and highlights best practices in implementing customer engagement marketing...
Persistent link: https://www.econbiz.de/10012396394
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The Palgrave Handbook of Managing Continuous Business Transformation
Ellermann, Horst (ed.); Kreutter, Peter (ed.);  … - 2017
Marcus Esser) -- Chapter 7 Transformation of Banking Institutions: Comparing Germany and India (Taruna Gautam and Michael G …
Persistent link: https://www.econbiz.de/10012396460
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Value-ology : Aligning sales and marketing to shape and deliver profitable customer value propositions
Kelly, Simon - 2017
This book offers both marketing and sales professionals a rare combined insight into both worlds to continuously capture customer intelligence and create value, by blending detailed research with academic rigor and commercial experience of the authors in both Europe and North America. It has...
Persistent link: https://www.econbiz.de/10012396506
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Technology and the Insurance Industry : Re-configuring the Competitive Landscape
Cappiello, Antonella - 2018
The book analyzes the role of technology in the redefinition of the competitiveness of insurance markets. With a focus on the competitive challenges of InsurTech startup to the incumbent insurers, the book will discuss the strategic role of technology both in the development and in the...
Persistent link: https://www.econbiz.de/10012397161