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book investigates luxury fashion retail management and provides relevant insights, which are beneficial to both … industrialists and academics. Readers gain an understanding of luxury fashion retailing, including proper operations and strategic … management, which now are the most crucial items on the luxury fashion industry’s senior management agenda …
Persistent link: https://www.econbiz.de/10012396283
This book explores new approaches and strategies that luxury fashion brands could adopt in their operations toward … sustainability goals. It addresses the unique challenges faced by luxury fashion brands, given that concepts of luxury and … sustainability may be conflicting. In doing so, it elaborates on how fashion brands need to manage their suppliers to comply with and …
Persistent link: https://www.econbiz.de/10012396691
einer luxuriösen Designermarke.- Luxuriöse Mode aus Deutschland -- Fazit - Wie werde ich eine DIVA?. . … positionieren, obwohl Mode in Deutschland auf dem Vormarsch ist und zunehmend internationales Ansehen genießt. Angesichts einer …
Persistent link: https://www.econbiz.de/10014017393
with the Chinese luxury market, explains the influence of 'Chinese characteristics' on its development and mode of …
Persistent link: https://www.econbiz.de/10012397646
Für den Erhalt und den Ausbau von Marktanteilen können Unternehmen im Premiumsegment der Automobilwirtschaft auf verschiedene Kommunikationsinstrumente zurückgreifen, um mit potenziellen Neukunden in Kontakt zu treten und diese für die Marke und Produkte des Unternehmens zu gewinnen. Anna...
Persistent link: https://www.econbiz.de/10014015712
Persistent link: https://www.econbiz.de/10013516993
Luxury Marketing A Challenge for Theory and Practice The luxury market has transformed from its traditional conspicuous consumption model to a new experiential luxury sensibility that is marked by a change in how consumers define luxury. In a global context, it is crucial to understand why...
Persistent link: https://www.econbiz.de/10014016246
Today, most firms employ online and offline distribution channels. Customers combine both channels for information search and purchase. However, researchers and practitioners are still lacking insight concerning the creation of additional customer value, in terms of a seamless purchase...
Persistent link: https://www.econbiz.de/10014017356
Stefan R. Thallmaier’s investigation enables mass customization businesses to better understand how co-design increases customers’ value perception. He focuses on the increasing proliferation of service channels (online, mobile and in-store) and digital media (toolkits, social media and live...
Persistent link: https://www.econbiz.de/10014021369
Einführung -- Bezugsrahmen des Konstrukts Cross Buying -- Entwicklung des Konstrukts Cross Buying extended -- Multi Partner Bonusprogramme -- Cross Buying extended in Multi Partner Bonusprogrammen -- Ergebnisse der empirischen Untersuchung -- Fazit und Schlussbetrachtung.
Persistent link: https://www.econbiz.de/10014014915