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For the majority of industrial companies, customizing products and services is among the most critical means to deliver true customer value and achieve superior competitive advantage. This book presents an operational procedure for the design of product configuration systems in industrial...
Persistent link: https://www.econbiz.de/10013520888
Wurde in der Vergangenheit die Verbesserung unternehmensinterner Faktoren zur Leistungserstellung fokussiert, rückt heute die Betrachtung der unternehmensübergreifenden Gestaltung ganzer Wertschöpfungsnetze in den Vordergrund. Deren Leistungsfähigkeit stellt dabei einen zunehmend wichtigen...
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Begriff und Anliegen des Produktmanagement -- Ziele, Aufgaben und Grundkonzept des Produktmanagement -- Strategische … Aspekte des Produktmanagement -- Produktinnovation -- Produktimitation -- Markteintrittsstrategien -- Leistungskern -- Design … Produktmanagement -- Schnittstellen im Produktmanagement -- Internationales Produktmanagement -- Erfolgskontrolle -- Kundenzufriedenheit …
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New Products and Existing Product Portfolio Management -- Investment in Facility Flexibility for Early Market Entry Under Competitive Uncertainty -- Demand Modeling in Product Line Trimming: Substitutability and Variability -- Supply Chain Coordination -- Coordinated Pricing and...
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This book takes an in-depth look at consumer behavior in the context of multichannel commerce, and explores how the convergence of physical and electronic channels influences consumer decision-making in a multichannel environment. In this regard, it goes far beyond explaining choices between...
Persistent link: https://www.econbiz.de/10012402054
Falco Jaekel develops a reference architecture for cloud logistics systems. The reference architecture shows how to apply the principles and concepts of cloud computing (e.g. virtualization, service-orientation) to logistics system design and thus how to deliver certain physical logistics...
Persistent link: https://www.econbiz.de/10012395813