This book helps students to develop a critical understanding of the service business scenarios and strategies used in marketing for emerging markets. The case studies presented focus on creating, communicating and delivering customer value to emerging market consumers through various marketing...

This is a teaching companion to the case studies provided in the book 'Strategic Marketing Cases in Emerging Markets' and is intended to help teachers and trainers follow a pedagogic line by using the case studies to develop a critical understanding of the service business scenarios and...

Despite the fact that experts acknowledge the importance of the emerging markets, there is a dearth of real case studies specially focussed on marketing issues. This case study book addresses that need. It is also important and timely in providing a framework for instructors and researchers...

This book shows you how to use social media analytics to optimize your business performance. The tools discussed will prepare you to create and implement an effective digital marketing strategy. From understanding the data and its sources to detailed metrics, dashboards, and reports, this book...

Wenn der Erfolgsdruck auf die Unternehmensführung zunimmt, werden oft innerhalb kurzer Zeit neue Strategien und Maßnahmen entwickelt. Groß ist dann die Ratlosigkeit, wenn die Konzepte nicht sofort die erwünschte Wirkung zeigen. Was häufig übersehen wird: in vielen Unternehmen gibt es...

This volume fills a gap in the international business literature, offering the perspectives of researchers who are deeply embedded in one key emerging market, India. With the global economy changing dramatically, firms from emerging markets are playing increasingly important roles in both...

Part I: Corporate Governance and Firm Performance -- Part II: Corporate Governance and Firm Behaviour -- Part III: Corporate Governance Pracices in Emerging Markets -- Part IV: Corporate Governance: Laws, Reforms and Practical Issues -- Part V: Corporate Governance Matters: Lessons from...

Konzeption der Business Development Methodik -- Motivation der Betrachtung von Emerging Markets -- Betrachtungsweise von Emerging Markets -- Von Märkten zu Räumen -- Exemplifikation der Business Development Methodik -- Transfer des Tensors -- Mutation des Tensors -- Rückkopplung des Tensors...

Wie bauen namhafte Unternehmen FE-Standorte für ihre Kernprodukte in Emerging Markets auf? Welche Faktoren sind dabei erfolgsentscheidend? Vom Offshoring einfacher Standardtätigkeiten bis hin zu komplexen globalen Kompetenzzentren stellen renommierte Unternehmen ihr FE-Engagement vor....

Basics of investigation -- Conceptualization of market-driving behavior in emerging firms -- Measurement of market-driving behavior in emerging firms -- Empirical study of market-driving behavior in emerging technology firms -- Discussion -- Summary