Economics has paid little attention to the psychology of economic behaviour, leading to somewhat simplistic assumptions …

Action -- Chapter 7 Consumer Choice as Decision: Micro-Cognitive Psychology -- Chapter 8 Consumer Choice as Decision: Macro …-Cognitive Psychology -- Chapter 9 Consumer Choice as Decision: Meso-Cognitive Psychology -- Chapter 10 Consumer Choice as Agency …Evaluating the ways in which we construe consumer choice, this book examines the psychology, methods and realities of …

components of human psychology. He offers a deeper understanding of financial market behaviour and investment processes by …

This book features the main papers of Günter Schmölders (1903-1991), a pioneer in economic psychology, for the first … time in English. Schmölders' research on 'fiscal psychology' is of particular and lasting interest, impacting greatly on …

-- Staatsausgaben und Verhaltensökonomik: Psychologie der öffentlichen Ausgabentätigkeit -- Markteingriffe und Verhaltensökonomik …: Psychologie der Rechtfertigung und Gestaltung staatlicher Interventionstätigkeit -- Schlussbetrachtung und Ausblick. … werden die zentralen Erkenntnisse der Finanz- und Steuerpsychologie, der Psychologie der staatlichen Ausgabentätigkeit und …

The micro-economic behaviour typical of humans is also found in other animals, suggesting that some basic biological … features underpin the behaviour of many species, and that there are some problems with traditional micro-economic theory …