Die Handelspraxis hat die Potenziale von Premiummarken zur Betriebsstättenprofilierung und Differenzierung vom Wettbewerb bereits erkannt und führt verstärkt sogenannte Bio-Handelsmarken im Sortiment. Die Positionierung derartiger Eigenmarken setzt jedoch nicht nur die Kenntnis von Lücken im...

With a special focus on private label food brands and manufacturer brands, this book provides a comprehensive overview of the fast-moving consumer goods marketing landscape. The author illustrates the volatile nature of the relationship between the two types of brands as they compete and...

This volume presents the proceedings of the 2017 International Conference on National Brand & Private Label Marketing - a collection of original, rigorous and highly relevant contributions. The 2017 NB&PL marketing conference offers a unique academic forum where researchers present and discuss...

Various psychographic traits that most directly influence consumers’ private label attitudes are the focal point of Stefanie Weiss’ investigation. The author develops a comprehensive profile of psychographic predictors of attitude and identifies ways of translating these insights into...

This book presents the latest research and recent studies in the field of national brand and private label marketing. It covers a wide range of topics, including retailing, marketing, general business, psychology, economics and statistics. It addresses diverse areas of application, such as brand...

This volume presents the proceedings of the 2016 International Conference on National Brand & Private Label Marketing (NB&PL Marketing) in a collection of thought-provoking, in-depth and highly relevant contributions. The 2016 NB&PL Marketing provided a unique academic forum to present and...

Retailer Brands und Private Label Brands als Untersuchungsgegenstände -- Forschungsstand und -bedarf zur Wirkung von Private Label Brands auf Retailer Brands -- Theoretische Grundlagen und Herleitung eines Untersuchungsmodells -- Empirische Untersuchung zur Wirkung von Private Label Brands auf...

The 2014 International Symposium on Advances in National Brands & Private Labels in Retailing is believed to be the first international forum to present and discuss original, rigorous and significant contributions on such issues. The three-day event aimed to bring together researchers working in...

Dieses Buch behandelt die Prinzipien und Aktionsfelder des Store Brand Management, das auf die Etablierung von Einkaufstätten als starke Marken abzielt. Der Autor erläutert dafür grundlegende Begriffe, stellt zentrale Herausforderungen dar und behandelt die spezifischen Ansatzpunkte für die...