This book provides essential insights into Chinese consumer behaviors in the growing and dynamic fashion market. With … increasing consumer purchasing power, readily accessible global brands, heavy application of digital technology and social media …

refreshingly stimulating manner. In this book, he looks at the hyper connected and hyper segmented consumer of China, influence of … marketing consultancy and consumer insights and 15 years of first-hand experience in observing the Chinese consumers … into the Chinese Consumer Mind -- 8. Branding in China -- 9. The Changing Marketing Game -- 10. Looking Ahead. 11 …

Wolfgang Weitzl introduces a novel perspective for measuring consumer trust in eWOM by applying a rigid scale … research instruments. Most importantly, however, the research offers valuable insights into the nature and role of consumer … online marketing and consumer research, as well as communications Market and consumer researchers as well as consultants The …

Consumer (co-)ownership in renewable energy (RE) is essential to the overall success of Energy Transition. In June 2018 … consumer participation. This book is addressed to energy consumers in local communities, their municipalities and to the policy … energy, e.g. in Asia, Africa and Latin America, may be interested in the benefits of consumer ownership. While demand for …

This book focuses on the concept of “brand hate” and consumer negativity in today’s digital markets. It explores the … digital consumption spaces. Consumer hostility and hate is not hidden and silent but is now openly shared on many online anti …-brand websites, consumer social networking sites, and complaint and review boards as a result of the Internet's democratic …

‘An in-depth examination of the modern energy consumer that represents a landmark step forward in energy branding and … perception of energy from a commodity business into a consumer brand. Energy suppliers are increasingly being met with skepticism … of energy as a commodity business and a consumer brand, as well as the perception of energy consumers across Europe …

This book examines the factors involved in consumer responses to food produced in regions near the Fukushima Daiichi … risk of radiation contamination shaped consumer perceptions of and subsequent behavior toward products from the Fukushima … investigates consumer choices specifically based on rumor (“fuyou”) and not fact as well as how “fuyou” damage shaped such choices …

. Contents Diverse Demographics and Structural Diversity Diversity in Consumer Behavior in Europe Diverse Marketing Environments …