and Students in Business Administration, especially Marketing, Sales, and Market Research · Multichannel Managers, Market … completed his doctoral thesis under the supervision of Prof. Dr. Marcus Schögel at the Institute of Marketing at the University …

-- Part III: Augmented and Virtual Reality in Business, Marketing and Storytelling -- Part IV: Augmented and Virtual Reality …

Online Retailing, E-Commerce, Retailing, Channel Management, Strategy, and Marketing Managers and E-Commerce strategy … practitioners who are interested in a thorough analysis of online retailing from a strategic and theoretical perspective. Contents … Strategy, Innovation and Management, he also works as author, advisor and speaker in the fields of Retailing, E-Commerce and …

Einführung in Standortbetrachtungen für den elektronischen Einzelhandel -- Grundlagen der Untersuchung …

Methodik der Untersuchung -- Theoretische Grundlagen und Determinanten des Kaufverhaltens im Online-Einzelhandel …

The continuinggrowth of global Internet usage has a remarkable impact on retailing businesses. Customers expect to do …

Perspektive des Anbieters werden diese zum Marketing-Instrument. Dabei beeinflusst die Qualität der Angebotssituation die …