Return of The Hustle, a leading music and marketing industry insider discusses the diverse audio touchpoints for four key … interviews, and thorough research, Return of the Hustle gives readers the playbook to use the marketing power of music to drive …'re like most consumers, you answered 'yes' to at least one of those questions. Whether you remember it or not, the music of …

Two: Why Putting Music Content Creators First is Important -- 6 Introduction -- 7 Roles of Publishers, Record Labels and …This book discusses the economics of the music industry in the context of the changing landscape brought about by … music copyright licensing has all but destroyed the traditional media business models of incumbent Performance Rights …

-Veranstaltungen von populärer Musik und ihre Rezeption -- Neue Live-Kulturen der westlichen Kunstmusik: Für eine Rezeption musikalischer … Musikindustrie -- Digitale Musikdistribution und die Krise der Tonträgerindustrie -- Preisstrategien für Onlinemusik -- Marketing und … Promotion von Musikprodukten -- Musikproduktion -- Soziologie der Musikproduktion -- „Produkt Musik“. Eine …

Economics of Music Copyright -- Economics of Music Copyright: Income, Media, and Performances -- Economic Analysis of … Music Copyright:Music Users -- Economic Analysis of Music Copyright: Music Publishers -- Economic Analysis of Music … Copyright: Songwriters and Composers -- Econometric Analysis -- Theory Review -- Estimation of Skewness, Heavy Tails, and Music …

Zur Relevanz eines Erklärungsansatzes für das Kauf- und Verwendungsverhalten von Merchandising-Artikeln -- Musik … Verwendungsverhaltens bei Produkten des Musik Merchandising -- Eine empirische Untersuchung zum Kauf- und Verwendungsverhalten bei Produkten … des Musik Merchandising -- Implikationen für das Management von Musik Merchandise -- Schlussbetrachtung und Ausblick. …

and producers have responded to major changes in the music industry. Byun examines the important role of technology in … changing its structure, particularly as new methods of creating and accessing music prove to be a double-edged sword for … creators and producers. An underlying theme in the project is the question of how the business of music affects creativity, and …

music industries in a time of transition. It builds on a series of recorded meetings in which key stakeholders discuss and … assess options and considerations for the music industries’ transition to a digital era. These talks were closed to the … make digital change so difficult. After presenting a theoretical framework for assessing digital change in the music …

Kulturwissenschaften • Praktiker aus der Musik- und Medienindustrie Die Autorin Michalina Seekamp sammelte als Key Account Manager in einem …