The 2018 International Conference on National Brand & Private Label Marketing is a unique academic forum for presenting … retailers, store brand managers and national brand managers. The three-day event covered a wide range of topics from varied …, cultural dimensions, sales promotions, brand equity, private label pricing, and dual branding – using a wide variety of …

and how to: Make the transition from selling in-store to selling (and winning) online Conduct online brand audits to … pinpoint opportunities for improvement Increase brand equity through high-quality content Maximize online sales by … -- Chapter 4: Confront the New Path to Purchase (And Then Lead the Charge) -- Chapter 5: Activate Your Brand Content -- Chapter 6 …

assortment decisions, dual-brand manufacturers, positioning, branding, consumer preferences, online context, economic crisis …

clear. Special emphasis is placed upon well-contemplated responses to luxury brand marketing challenges that executives are …

Reciprocity between Retailer’s Corporate Image and Store Image -- The Effect of Perceived Brand Globalness on Retailer … Brand Equity -- The Globalness Route: How Consumer and Brand Level Factors change the Route to Success … knowledge on whether international retailers can succeed with a global brand in business that was originally local. To expand on …

This book compiles brand new case studies on the intricacies and market entry strategies of different companies in … China. The sheer speed and scope of China’s growth makes it unique and investment opportunities are very attractive. Despite …

Hand Store--Possible Activities to Be Integrated by a Conventional Fashion Brand -- Case Study: Loop Extension at Filippa K …

The first volume in the Palgrave Studies in Practice: Global Fashion Brand Management series, this book provides a …1. Overview of Fashion Brand Internationalization: Theories and Trends -- 2. Ermenegildo Zegna: When Family Values …

branding and communication of European luxury and premium brands. Brand is a critical asset many firms strive to establish … brand. The volume starts with an introductory chapter that epitomizes the essence of fashion brand management with a … demonstrate how a family workshop from a small town can grow into a global luxury or premium brand within a relatively short …

: Retail franchising in emerging markets -- Chapter 5: Brand development in China -- Chapter 6: Social media marketing of … fashion supply chains -- Part II: Fashion Retailing and Marketing.- Chapter 3: Globalization and brand management -- Chapter 4 …