Narrow search
Showing 1 - 10 of 1,462
Cover Image
Information Technology and Product Development
Nambisan, Satish - 2009
Persistent link: https://www.econbiz.de/10013521286
Cover Image
Advances in National Brand and Private Label Marketing : Fourth International Conference, 2017
Martínez-López, Francisco J. (ed.);  … - 2017
This volume presents the proceedings of the 2017 International Conference on National Brand & Private Label Marketing - a collection of original, rigorous and highly relevant contributions. The 2017 NB&PL marketing conference offers a unique academic forum where researchers present and discuss...
Persistent link: https://www.econbiz.de/10012398339
Cover Image
Advances in National Brand and Private Label Marketing : Second International Conference, 2015
Martínez-López, Francisco J. (ed.);  … - 2015
This book presents the latest research and recent studies in the field of national brand and private label marketing. It covers a wide range of topics, including retailing, marketing, general business, psychology, economics and statistics. It addresses diverse areas of application, such as brand...
Persistent link: https://www.econbiz.de/10014020144
Cover Image
Advances in National Brand and Private Label Marketing : Third International Conference, 2016
Martínez-López, Francisco J. (ed.);  … - 2016
This volume presents the proceedings of the 2016 International Conference on National Brand & Private Label Marketing (NB&PL Marketing) in a collection of thought-provoking, in-depth and highly relevant contributions. The 2016 NB&PL Marketing provided a unique academic forum to present and...
Persistent link: https://www.econbiz.de/10014020362
Cover Image
Gestaltung von Verschmelzungsprodukten : eine Analyse am Beispiel der Digitalen Konvergenz und Wearable Electronics
Waldschmidt, Vera - 2011 - 1. Aufl.
Vera Waldschmidt analysiert am Beispiel digitaler Konvergenzprodukte und 'Wearable Electronics', welche Faktoren die akzeptanzrelevanten kognitiven Vorgänge bei der Wahrnehmung von Verschmelzungsprodukten beeinflussen und wie diese gestaltet werden sollten, damit Konsumenten den hybriden...
Persistent link: https://www.econbiz.de/10013517214
Cover Image
The Right Sensory Mix : Targeting Consumer Product Development Scientifically
Derval, Diana - 2010
-- Increasing the Innovation Hit Rate … product • Fine-tune their positioning and product range for every local market • Systematically increase their innovation hit …
Persistent link: https://www.econbiz.de/10013522860
Cover Image
The Silver Market Phenomenon : Business Opportunities in an Era of Demographic Change
Kohlbacher, Florian (contributor);  … - 2008
. This book offers a thorough and up-to-date analysis of the challenges and opportunities in leveraging innovation …
Persistent link: https://www.econbiz.de/10013521033
Cover Image
Knowledge Perspectives of New Product Development : A Comparative Approach
Assimakopoulos, Dimitris G. (ed.); Carayannis, Elias G. (ed.) - 2012
Emerging Concept of Inter-organizational Competence -- The Leader-Member Relationship at the Core of Innovation Development …-Industry Co-operations -- Turning from Laggard to Leader in National Radical Innovation and Beyond -- Japanese Firms’ Innovation …
Persistent link: https://www.econbiz.de/10014548622
Cover Image
Frugale Innovationen : Eine Untersuchung der Kriterien und des Vorgehens bei der Produktentwicklung
Weyrauch, Timo - 2018
Technologie- und Innovationsmanagement, Produktmanagement, Produktentwicklung sowie Forschung und Entwicklung Der Autor Timo …Kriterien zur Definition frugaler Innovation -- Ausgestaltung des Innovationsprozesses -- Verfahrensweise zur … Innovation Ausgestaltung des Innovationsprozesses Verfahrensweise zur Identifikation der Kundenbedürfnisse Verfahrensweise zur …
Persistent link: https://www.econbiz.de/10014019883
Cover Image
Commercializing Innovation : Turning Technology Breakthroughs into Products
Schaufeld, Jerry - 2015
Commercializing Innovation: Turning Technology Breakthroughs into Products shows how to turn ideas from R&D labs …, models, and practical tips culled from his entrepreneurial career, he shows readers of Commercializing Innovation how to …
Persistent link: https://www.econbiz.de/10014020376