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Global Luxury : Organizational Change and Emerging Markets since the 1970s

Donzé, Pierre-Yves (ed.); Fujioka, Rika (ed.) - 2018

This book explores the luxury industry and how it has undoubtedly been one of the fastest-growing sectors since the 1970s, and one in which Europe has managed to strengthen its competitiveness in the world market. While many aspects of globalization remain abstract and intangible, the luxury...

Persistent link: https://www.econbiz.de/10012396592

Luxury Selling : Lessons from the world of luxury in selling high quality goods and services to high value clients

Srun, Francis - 2017

Srun shows how the psychology of luxury brands truly plays into high value customer motivations and unlocks the potential to understand their decision processes which are unlike that of any other customer. Selling to very wealthy, demanding customers - whether you’re selling luxury products or...

Persistent link: https://www.econbiz.de/10012397979

Market Entry in China : Case Studies on Strategy, Marketing, and Branding

Prange, Christiane (ed.) - 2016

This book compiles brand new case studies on the intricacies and market entry strategies of different companies in China. The sheer speed and scope of China’s growth makes it unique and investment opportunities are very attractive. Despite the potential, many western companies fail in their...

Persistent link: https://www.econbiz.de/10014019966

Handel mit Mehrwert : Digitaler Wandel in Märkten, Geschäftsmodellen und Geschäftssystemen

Heinemann, Gerrit (ed.); Gehrckens, H. Mathias (ed.); … - 2019

insbesondere die Neuerungen in der Logistik wie die Digitalisierung der Logistikprozesse, das Thema Same Day Delivery“ oder das …

Persistent link: https://www.econbiz.de/10012401863

Luxury the Chinese Way : New Competitive Scenario

Rovai, Serena - 2016

China's love for luxury is not a phenomenon brought on by the contemporary luxury market, but has been a part of Chinese culture and history for generations. The Chinese luxury industry is again re-emerging along modern cultural and socio-economic contexts, and is taking the market by storm....

Persistent link: https://www.econbiz.de/10012397646

Neukundengewinnung durch Dialogkommunikation : Eine Analyse des Nutzungs- und Wirkungsverhaltens von Kommunikationsinstrumenten unter besonderer Berücksichtigung des Premiumsegment...

Liersch, Anna - 2012

Für den Erhalt und den Ausbau von Marktanteilen können Unternehmen im Premiumsegment der Automobilwirtschaft auf verschiedene Kommunikationsinstrumente zurückgreifen, um mit potenziellen Neukunden in Kontakt zu treten und diese für die Marke und Produkte des Unternehmens zu gewinnen. Anna...

Persistent link: https://www.econbiz.de/10014015712

Phänomen Luxusmarke : Identitätsstiftende Effekte und Determinanten der Markenloyalität

Büttner, Miriam; Huber, Frank; Regier, Stefanie; … - 2008 - 2., überarbeitete und erweiterte Auflage

Persistent link: https://www.econbiz.de/10013516993

Luxury Marketing : A Challenge for Theory and Practice

Wiedmann, Klaus-Peter - 2013

Luxury Marketing A Challenge for Theory and Practice The luxury market has transformed from its traditional conspicuous consumption model to a new experiential luxury sensibility that is marked by a change in how consumers define luxury. In a global context, it is crucial to understand why...

Persistent link: https://www.econbiz.de/10014016246

The Impact of Automatic Store Replenishment on Retail : Technologies and Concepts for the Out-of-Stocks Problem

Angerer, Alfred (contributor) - 2006

Companies in the fast moving consumer goods industry increasingly look for technologies to improve customer satisfaction while reducing costs at the same time. A technology allowing to raise the availability of products on the retailers' shelves while providing cost reduction opportunities is...

Persistent link: https://www.econbiz.de/10013520838

Digitalisierung im Handel : Geschäftsmodelle, Trends und Best Practice

Knoppe, Marc (ed.); Wild, Martin (ed.) - 2018

Dieses Buch zeigt, wie der Handel die richtigen strategischen Weichen stellen und die Möglichkeiten der Digitalisierung … Digitalisierung für Unternehmen und liefern wertvolle Tipps für die Weiterentwicklung der eigenen Digitalisierungsstrategie im Handel … Online- und Offline-Handel • Mit Virtual Promoter zum Point of Experience • Digitalisierung im Retail After Market …

Persistent link: https://www.econbiz.de/10012401445

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