Theoretische Grundlagen -- Untersuchungsdesign und Methodik -- Gesamtwirtschaftliches Umfeld und Entwicklung des Wirtschaftsbereichs -- Standorte und Standortwahl -- Dynamische Entwicklung der rä urn lichen Cluster -- Räumliche Wirkung und Netzwerke bei ausgesuchten Standortfaktoren --...

Learn how to sell online. Real-world case studies and market insights from the world's largest brands reveal what the best brands are doing right to win online. Gain knowledge of best practices that enable brands and retailers to survive and thrive in the dynamic, fast-paced, and highly...

Chapter 1 Online Consumer Behavior and Marketing Channel -- 2 Mobile Marketing Channel.3 Scope of Short Messaging Service (SMS) as a Marketing Channel -- 4 Effective Mobile Channel -- 5 Design of the Mobile Channel Structure -- 6 Target Marketing and Development of the Communication Channel -- 7...

In the future, shopping will be greatly influenced by a combination of localization issues, mobile internet at the point of sale, and use of social networks. This book focuses on the ‘SoLoMo synergies’ that arise from this paradigm shift in future shopping, which also promises new and...

Ralf T. Kreutzer stellt dar, was unter dem Begriff Gartner Hype Cycle verstanden wird und welche Technologien für die zukünftigen Herausforderungen an das Marketing von besonderer Bedeutung sind. Der Autor analysiert das Themenfeld Big Data, die Veränderungen des Kundenverhaltens sowie die...

Einführung in die Thematik -- Grundlagen des Mobile Commerce und die Rolle von mobilen Anwendungen im Kaufprozess -- Theoretische Grundlagen und empirische Untersuchung zur Bedürfnisweckung und Problemerkennung mit Mobile Commerce -- Theoretische Grundlagen und empirische Untersuchung zur...

Today, most firms employ online and offline distribution channels. Customers combine both channels for information search and purchase. However, researchers and practitioners are still lacking insight concerning the creation of additional customer value, in terms of a seamless purchase...

Taking eleven countries in Europe, Canada, South Africa, America, Latin America and Australia, this book discusses recurring barriers to cluster development in the renewable energy sector. The authors look at the real-world dynamics and tensions between stakeholders on the ground, with a...

This book provides an introduction to operational research methods and their application in the agrifood and environmental sectors. It explains the need for multicriteria decision analysis and teaches users how to use recent advances in multicriteria and clustering classification techniques in...

Konzeptionelle Grundlagen -- Forschungsdesign -- Koordinationsmechanismen des Wissenstransfers -- Wissensakkumulation durch Wissenstransfer -- Implikationen und Gestaltungsempfehlungen -- Fazit und Ausblick.