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How to Create the Next Facebook : Seeing Your Startup Through, from Idea to IPO

Taulli, Tom - 2012

In just under a decade, Facebook has gone from a Harvard prodigy's dorm-room experiment to an essential part of the … been given to the company in the years since founder Mark Zuckerberg first took Facebook live on Harvard's server, one … question remains unanswered: From a business standpoint, how, exactly, did Facebook do it? How did a college student with no …

Persistent link: https://www.econbiz.de/10014016336

Brand Page Attachment : An Empirical Study on Facebook Users’ Attachment to Brand Pages

Kleine-Kalmer, Barbara - 2016 - 1st ed. 2016

Relevance of Social Networks for Brand Management -- Attachment as Central Construct for the Measurement of Consumers’ Connections to Brand Pages in Social Networks -- Empirical Analysis and Validation of Consequences of Brand Page Attachment -- Identification of Antecedents of Brand Page...

Persistent link: https://www.econbiz.de/10014018546

Interdependencies in the Discovery and Adoption of Facebook Applications : An Empirical Investigation

Mayrhofer, Philip - 2013

Facebook Platform is a prominent example of an internet-based service for which third-party developers can offer small … of Facebook applications in order to examine the market for Facebook applications in detail. Specifically he identifies … the concentrated market structure. Contents - Empirical Analysis of Facebook’s Platform for Applications - Determinants of …

Persistent link: https://www.econbiz.de/10014016396

Data Driven : An Introduction to Management Consulting in the 21st Century

Curuksu, Jeremy David - 2018

This book is a “scientific” introduction to management consulting that covers elementary and more advanced concepts, such as strategy and client-relationship. It discusses the emerging role of information technologies in consulting activities and introduces the essential tools in data...

Persistent link: https://www.econbiz.de/10012395827

Transportation Analytics in the Era of Big Data

Ukkusuri, Satish V. (ed.); Yang, Chao (ed.) - 2019

privacy-preserving urban traffic estimation system. - Chapter 5. Data, Methods, and Applications of Traffic Source Prediction …

Persistent link: https://www.econbiz.de/10012395880

Entertainment Science : Data Analytics and Practical Theory for Movies, Games, Books, and Music

Hennig-Thurau, Thorsten; Houston, Mark B. - 2019

The entertainment industry has long been dominated by legendary screenwriter William Goldman’s “Nobody-Knows-Anything” mantra, which argues that success is the result of managerial intuition and instinct. This book builds the case that combining such intuition with data analytics and...

Persistent link: https://www.econbiz.de/10012395924

AI in Marketing, Sales and Service : How Marketers without a Data Science Degree can use AI, Big Data and Bots

Gentsch, Peter - 2019

AI and Algorithmics have already optimized and automated production and logistics processes. Now it is time to unleash AI on the administrative, planning and even creative procedures in marketing, sales and management. This book provides an easy-to-understand guide to assessing the value and...

Persistent link: https://www.econbiz.de/10012396017

Data Science and Digital Business

García Márquez, Fausto Pedro (ed.); Lev, Benjamin (ed.) - 2019

This book combines the analytic principles of digital business and data science with business practice and big data. The interdisciplinary, contributed volume provides an interface between the main disciplines of engineering and technology and business administration. Written for managers,...

Persistent link: https://www.econbiz.de/10012396135

Big Data and Innovation in Tourism, Travel, and Hospitality : Managerial Approaches, Techniques, and Applications

Sigala, Marianna (ed.); Rahimi, Roya (ed.); … - 2019

This book brings together multi-disciplinary research and practical evidence about the role and exploitation of big data in driving and supporting innovation in tourism. It also provides a consolidated framework and roadmap summarising the major issues that both researchers and practitioners...

Persistent link: https://www.econbiz.de/10012396151

The Intelligent Marketer’s Guide to Data Privacy : The Impact of Big Data on Customer Trust

Palmatier, Robert W.; Martin, Kelly D. - 2019

(precision targeting, improved selling) generates a positive return. Yet efforts often ignore customers’ privacy concerns and … data, privacy, and cybersecurity often is relegated to IT and legal teams with minimal regard for customer relationships …. This book fills the void by taking a customer-centric approach to privacy. It offers both defensive and offensive marketing …

Persistent link: https://www.econbiz.de/10012396167