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Strategic Marketing Issues in Emerging Markets
Adhikari, Atanu (ed.) - 2018
key marketing issues prevalent in India and other emerging economies, the book offers a unique and insightful read for a … exactly that -- place the generalized results in the context of emerging markets and India. Accordingly, this is a valuable … Institute of Social Sciences, Mumbai, India; US Editor, International Journal of Learning and Change; and President, MIT South …
Persistent link: https://www.econbiz.de/10012395863
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Dynamik von Kundenerwartungen im Dienstleistungsprozess : Konzeptionalisierung und empirische Befunde
Richter, Mark - 2005
I: Gestaltung eines Erwartungsmanagements als Herausforderung für das Dienstleistungsmarketing -- 1. Bedeutung eines …
Persistent link: https://www.econbiz.de/10014017021
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Managing Consumer Services : Factory or Theater?
Baglieri, Enzo - 2014
The future of consumer service. Introduction -- 1. Factories or theaters? The future of service -- 2. The industrialization of services -- 3. High tech vs. high touch: the role of human intermediation in information intensive services.- 4. Connecting factory to theater: lessons from a case study...
Persistent link: https://www.econbiz.de/10014020411
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Kundenloyalität durch Kundenvorteile : Segmentspezifische Analyse und Implikationen für das Kundenbeziehungsmanagement
Conze, Oliver (contributor) - 2007
Grundlagen des Kundenbeziehungsmanagements -- Wirkungsmodell der Beziehungsvorteile -- Konzeption der empirischen Untersuchung -- Ergebnisse der empirischen Untersuchung -- Implikationen für das Kundenbeziehungsmanagement.
Persistent link: https://www.econbiz.de/10014014380
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Aktuelle Forschungsfragen im Dienstleistungsmarketing
Stauss, Bernd (contributor) - 2009
Dienstleistungsmarketing“, der im Jahre 2008 vom Lehrstuhl für Dienstleistungsmanagement an der Katholischen Universität Eichstätt …
Persistent link: https://www.econbiz.de/10014014711
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Services Marketing Cases in Emerging Markets : An Asian Perspective
Roy, Sanjit Kumar (ed.); Mutum, Dilip S. (ed.);  … - 2017
This casebook provides students and academics in business management and marketing with a collection of case studies on services marketing and service operations in emerging economies. It explores current issues and practices in Asia, across different areas, countries, commercial and...
Persistent link: https://www.econbiz.de/10012398185
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Market-Driving Behavior in Emerging Firms : A Study on Market-Driving Behavior, its Moderators and Performance Implications in German Emerging Technology Ventures
Neuenburg, Jesko-Philipp - 2010
Basics of investigation -- Conceptualization of market-driving behavior in emerging firms -- Measurement of market-driving behavior in emerging firms -- Empirical study of market-driving behavior in emerging technology firms -- Discussion -- Summary
Persistent link: https://www.econbiz.de/10013521336
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Boundary Spanning Elements and the Marketing Function in Organizations : Concepts and Empirical Studies
Sahadev, Sunil - 2015
Managing Boundary Spanning Elements: An Introduction -- Customer Cyberbullying: The Experiences of India …
Persistent link: https://www.econbiz.de/10014018718
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International Business Strategy : Perspectives on Implementation in Emerging Markets
Rose, Elizabeth L. (ed.); Raghunath, S. (ed.) - 2017
deeply embedded in one key emerging market, India. With the global economy changing dramatically, firms from emerging markets … corporations from emerging markets are now influential players. Reflecting the complex nature of India itself, the chapters employ … India (Kambla Venkatesh) -- Chapter 7: The Influence of Liabilities of Origin on EMNE Cross-border Acquisition Completion …
Persistent link: https://www.econbiz.de/10012396454
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Oligopoly, Auctions and Market Quality
Dastidar, Krishnendu Ghosh - 2017
related to the problems of market quality in emerging economies like India. Illustrated by carefully chosen examples, this …
Persistent link: https://www.econbiz.de/10012397214