Firms increasingly concentrate their Corporate Social Responsibility strategies within marketing by implementing Cause-Related Marketing programs. Especially against the background of an increased marketing accountability, Denise Steckstor develops a comprehensive model of Cause-Related...

Individuals have a multitude of possibilities by means of their decisions to influence ecological, social and economic developments at the regional, national and global level. Nina Langen elaborates differences and similarities of forms of ethical behaviour, such as ethical consumption and...

Um das Instrument Cause related Marketing (CrM) effizient einsetzen zu können, ist es elementar, die Wirkung auf den Konsumenten genau zu verstehen. Melanie Roos identifiziert die Erfolgsfaktoren von CrM-Maßnahmen und zeigt deren Einflussstärke auf den Kaufentscheidungsprozess. Die Autorin...

Relevanz der Produktpiraterie für die Betriebswirtschaftslehre -- Entwicklung einer einheitlichen Terminologie der Produktpiraterie -- Qualitatives Review der Forschung zur Produktpiraterie -- Meta-Analyse und meta-analytisch gewonnenes Strukturgleichungsmodell.

Grundlagen und Instrumente des Cause related Marketing -- Chancen und Risiken der Implementierung -- Erfolgsfaktoren für den zielgerichteten Einsatz -- Handlungsempfehlungen für die Praxis -- Konkrete CrM-Kampagnen als Fallbeispiele.

Conceptual Perspectives on Leadership -- Introduction to Meta-Analysis -- The Effect of Leadership on Job Satisfaction -- The Effect of Leadership on Organizational Commitment -- The Effect of Leadership on Organizational Trust -- The Effect of Leadership on Organizational Citizenship -- The...

Restructuring and, therein, divestitures have become an indispensable element of corporate strategy for many firms. Divestitures, defined as a firm’s decision to dispose of a significant portion of its assets, can increase a firm’s strength by changing its asset structure and its resource...

Innovation management is commonly understood as a central system and function of a firm’s ability to keep up with developments in the market. Markus Sattler reviews the predictors of successful innovation management on firm level with a meta-analytic approach. His findings suggest that the...

Grundzüge der Kapitalstrukturtheorie -- Grundzüge der Determinantenforschung -- Methodische Vorgehensweise und Literaturgrundlage -- Analyse der Determinanten der Kapitalstruktur -- Zusammenfassung und Ausblick.

Thomas Fritz presents a comprehensive review of empirical research on the creation of superior economic performance. He quantifies the competitive advantage period (CAP) and the industry advantage period (IAP) and assesses determinants of the sustainability of intra- and inter-industry...