Mobile Mediennutzung: Apps, Mobile Moments, Customer Journey, Sales-Funnel, Künstliche Intelligenz und Internet of Things -- Mobile Marketing: strategische Integration in den Marketingmix, Anforderungen an Unternehmen, Chancen und Herausforderungen -- Mobile Marketinginstrumente: Websites,...

Einführung in die Thematik -- Grundlagen des Mobile Commerce und die Rolle von mobilen Anwendungen im Kaufprozess -- Theoretische Grundlagen und empirische Untersuchung zur Bedürfnisweckung und Problemerkennung mit Mobile Commerce -- Theoretische Grundlagen und empirische Untersuchung zur...

Charakteristika des Mobile Marketing -- Wesen und Formen der Kontextorientierung -- Einflussfaktoren für die Entwicklung mobiler Kampagnenmanagementlösungen -- Spezifikation von Softwarefunktionalitäten zur kontextorientierten Steuerung des Mobile Marketing -- Evaluierung der...

Telecommunication Standards and Growth: Evolutionary Process -- Telecom Players, Regulatory bodies, International Organizations & Regional Telecom Statistics: Global Overview -- Telecom Evolution and Role of Regulatory Bodies: The Indian Perspective -- Introduction to Spectrum Management --...

Introduction -- Definitions and theories of collaboration -- Literature review -- Methodology -- Telecommunications and inter-firm collaborations -- A case study on collaboration in the Chinese mobile telecommunication market -- A case study on collaboration in the Australian mobile...

Problemstellung — Olfaktorik als vernachlässigte Modalität zum Aufbau und zur Stärkung von Marken -- Theoretischer Rahmen — Einbindung olfaktorischer Reize in die Markenkommunikation -- Empirischer Teil — Wirkungen der Integration von olfaktorischen Reizen in die Kommunikation des...

Telecommunications are increasingly recognized as a key component in the infrastructure of economic development. For many years, there were state-owned monopolies in the telecommunications sector. In transition economies, they were characterized by especially poor performance and high access...

This book provides a balanced, empirically-based view of the 'Digital Economy,' and explores its regional and geographical import in areas where the Digital Economy meets more traditional patterns. More than just an interpretive analysis, this book utilizes empirical evidence in its assessment...

Negotiations are of increasing importance in highly regulated sectors, particularly in network industries such as telecommunications and transport. Negotiating partners in these markets are often not equal with regard to their various sources and instruments of power. This analysis shows that...