Introduction -- Part 1: How to differentiate Wine -- Part 2: Appelations and Wine Brands -- Part 3: Conclusion. …This book introduces readers to the concept and implementation of positioning techniques in the context of the wine … industry. Featuring 30 case studies on brands and wine regions around the world - all based on the same principles - it …

Chapter 1 Level of Implementation of Quality in the Designation of Origin and Monterrei Wine Route (Galicia- Spain …) -- Chapter 2 Quality of Landscape and Sustainability Benefit to Wine Tourism. Contexts and Commitments -- Chapter 3 Wine Tourism … and Regional Development -- Chapter 4 Wine Routes and Territorial Events as Enhancers of Tourism Experiences -- Chapter 5 …

networking: moving beyond space and time -- Part Three: Integrating wine media -- Chapter 7: QR Codes and wine media -- Chapter 8 …: Mark(et)ing the bottle: using QR codes to build new wine regions -- Part Four: New Zealand and the potential of QR Codes in …This book explores the way in which QR codes (Quick Response codes) can help the wine industry facilitate distribution …

The book proposes an overview of the research conducted to date in the field of wine economics. All of these …

on the author’s first-hand observations of the metamorphosis of the consumers and consumption in China over the last …

This book takes an interdisciplinary approach to the world of consumption, covering different topics and including … sociological, economic and marketing aspects. The term ‘consumption’ is vague and even in academic disciplines the term is used in … a variety of ways. Consumption research asks how earnings and spending are related to each other. More generally …

scientific terms. Employing a reasoned approach to understanding consumption, this book builds upon theoretical and empirical …

, Studiengang International Wine Business veranstaltet. Kulinarik und Wein werden immer häufiger zu einem wesentlichen Teil von …Der Tagungsband umfasst die im Rahmen der "Culinary and Wine Tourism Conference 2015" präsentierten Paper und Konzepte … Tourismus-Management an der FHWien der WKW. Dr. Albert Franz Stöckl ist Studiengangsleiter für International Wine Business an …