How did Capital One and Uber implement nearly identical business models, focusing on customers that are most profitable to serve? Why are Google and Amazon so valuable to us? Why are Google, Apple, Microsoft, and Amazon so difficult for competitors to displace? And why can Google charge almost...

This book provides practitioners with a basic understanding of strategy and the process of strategic management. Using academic foundations and best practices from business life, the authors present the most important strategy tools and how they interact. The book gives a concise overview over...

This book describes the evolution of the community development sector over the past 50 years, and it presents a framework and road map for how community development organizations can advance their mission through strategic partnerships that utilize their core competencies. The authors describe...

This book challenges the traditional models of modern economy, business education and management, which are devoted to the concepts of scarcity, competition, growth and yield. It deconstructs the spiral of acceleration in which technological shifts concerning global markets and enterprises...

This book presents strategies that put the customer at the center of an enterprise. It elaborates on the reasons for viewing customers as assets that a firm needs to acquire, develop and cultivate in order to generate profitable relationships, and champions customer profitability as the metric...

This book develops a unified framework to explain the phenomena of competitive advantage and firm value creation in dynamic environments. Through a new strategic value creation theory, it explores how a firm can measure and sustain its competitive advantage through management incentives, capital...

Alles wird schneller, alles beschleunigt sich, alles wird komplexer … Die Instant Society ist in ihren Möglichkeiten nahezu unbegrenzt. Vieles lässt sich sofort nachschlagen, die Welt ist überall online, ein Download verschafft den Zugang zu Produkten in Sekundenschnelle. Und nicht nur zu...

Welche Marktbearbeitungsstrategien sind in Zukunft besonders erfolgversprechend? Für diese zentrale Fragestellung des Strategischen Managements leitet Walter Schertler auf Basis aktueller Forschungsergebnisse eine effektive Segmentierungslogik für Märkte ab. Im Mittelpunkt des...

Exploring Parenting Advantage -- Analyzing Parenting Advantage -- Operationalizing Parenting Advantage -- Identifying and Evaluating Parenting Strategies -- Do Parenting Strategies Pay Off for Private Equity Firms?

Die Wirtschaft zeichnet sich durch einen hohen und wachsenden Anteil wissensbasierter Wertschöpfung aus. Getragen wird diese Entwicklung durch wissensintensive Dienstleister, deren wichtigste Ressource das intellektuelle Kapital ist. Ulrich G. Schnabel zeigt, welche strategischen...