Insbesondere internationale Marken kommunizieren oft aktiv ihre räumliche Herkunft, z.B. im Logo, im Markennamen oder in der Werbung. Dadurch sollen beim Nachfrager positive Assoziationen geweckt und auf das Markenimage übertragen werden. Die dahinterliegenden kognitiven, affektiven und...

Introduction -- Limitations of Voluntary Restraints -- Follies of Voluntary Restraints: Politics and Economics -- CD Players: Laster Light at the End of the Tunnel -- Meeting the Challenge: Blind Alley of New Protection -- Trade Rules and Struggle for Margin -- Market Structure and Dumping --...

Preface -- Part I: Theory, Background, and Legislation -- 1 Setting the Stage for World Trade -- 2 Type of Trade Agreements -- 3 Free Trade Agreements - Numbers and Background -- 4 The Content of the FTA Text and Its Range -- 5 (Rules of) Origin.- Part II: Practice and Working with the...

Rules of origin have emerged as one of the most controversial issues in any trade negotiations. This book analyzes the economics of rules of origin in regional trade agreements. It critically evaluates the empirical aspects, providing fresh perspectives on complex policy-negotiations and rules...

Food safety concerns have boosted the Asian demand for quality food in general and products of geographical indications in particular. This book shows how Asian countries are empowering regions and enterprises involved in differentiation strategies, and the effects that this regulation can have.

This book claims that de jure economic integration is in progress in East Asia, after the advancement of de facto integration. The book contains new international trade theory, spatial economics, data-work empirical studies, and field studies on various scenarios of de jure economic integration

This book traces the development and analyses the performance of life insurance industry in India, since inception of this sector, using different business indicators over the years. It discusses the evolution and changing features of the Indian insurance industry in 3 phases: phase I from 1818...

In the first book of its kind, Turnbull traces the development and implementation of actuarial ideas, from the conception of Equitable Life in the mid-18th century to the start of the 21stcentury. This book analyses the historical development of British actuarial thought in each of its three...

This book presents a market-consistent valuation framework for implicit embedded options in life insurance contracts. This framework is used to perform an empirical analysis based on more than 110,000 actual and in-force life insurance policies and with a focus on the modeling of interest rates....

Marietta Babos stellt die praktischen Anwendungen der Evolutionsökonomie in den Mittelpunkt ihrer Untersuchung und konzentriert sich auf Lebensversicherungen. Um die Wirkungen messen zu können, werden Veränderungen und Transformationen bei den betrachteten Unternehmungen in die beiden Effekte...