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International Migration of China : Status, Policy and Social Responses to the Globalization of Migration
Miao, Lu - 2017
This book provides a systemic and detailed monographic study of Chinese outbound migration. It not only breaks down the basic trends of this migration with respect to destinations and the like, but also analyzes its unique features, which include the largely middle- and upper-class makeup of...
Persistent link: https://www.econbiz.de/10012397213
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Retirement home? : ageing migrant workers in France and the question of return
Hunter, Alistair - 2018
retirement age in this sub-standard housing. Conventional wisdom holds that at retirement labour migrants ought to instead return … older labour migrants by sharing in the life of the hostels as a resident, by observing at close quarters the men's family … process, it offers a thoughtful contribution to broader debates on what it means for migrants to belong and achieve inclusion …
Persistent link: https://www.econbiz.de/10011822978
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Impacting the Sensory Experience of Products : Experimental Studies on Perceived Quality
Cowen-Elstner, Christine - 2018
perception and thereby also the perceived product quality. The results of her studies not only show that this influence is … findings she then develops recommendations for product design and communication. Contents Quality perception and possible …Quality perception and possible influences -- Sensory marketing and the five senses -- Possibilities for unconscious …
Persistent link: https://www.econbiz.de/10012396219
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Firm Internal Innovation Contests : Work Environment Perceptions and Employees’ Participation
Höber, Björn - 2017
This book highlights how employees’ work environment perceptions significantly influence individuals’ attitudes and their intention to participate in firm internal innovation contests. Furthermore, it emphasizes the aspects of an organizational encouragement for participating in such...
Persistent link: https://www.econbiz.de/10012397805
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Signaling Family Firm Identity : Familiy Firm Identification and its Effects on Job Seekers’ Perceptions about a Potential Employer
Wolf, Sandra - 2018
Sandra Wolf develops a better understanding of the importance of clearly communicating family influence. She examines the efficacy of brand elements that signal family influence and that help external stakeholders to identify a family firm. An experiment with 543 students in Germany and...
Persistent link: https://www.econbiz.de/10012398055
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Applied Asset and Risk Management : A Guide to Modern Portfolio Management and Behavior-Driven Markets
Schulmerich, Marcus - 2015
This book is a guide to asset and risk management from a practical point of view. It is centered around two questions triggered by the global events on the stock markets since the middle of the last decade: - Why do crashes happen when in theory they should not? - How do investors deal with such...
Persistent link: https://www.econbiz.de/10012402226
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Verhaltensorientierte Realoptionsbewertung von Investitionsprojekten : Eine Analyse über kognitive Verzerrungen und Projektanomalien
Wittke, Marius - 2019
Marius Wittke stellt fest, dass kognitive Verzerrungen fehlerhafte Projektentscheidungen verursachen können. Dadurch ergeben sich Realoptionswertminderungen, die eine Überbewertung von Handlungsflexibilitäten nach der klassischen Realoptionsbewertung zur Folge haben. Es gelingt dem Autor, den...
Persistent link: https://www.econbiz.de/10011974650
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Third Party Product Reviews and Consumer Behaviour : A Dichotomous Measuring via Rasch, Paired Comparison and Graphical Chain Models
Ziniel, Wolfgang - 2013
Definition of Third-Party Product Reviews (TPPRs) -- Theories Explaining TPPR Effects on Consumer Behaviour -- Perceived Quality Research -- Customer Value -- Empirical Approach and Conceptual Models -- Rasch Modelling and Scale Development -- TPPR and the Product Choice Progress -- TPPR,...
Persistent link: https://www.econbiz.de/10014016492
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Permission Marketing : Erfolgswirkung der Einwilligung
Saarbeck, Sebastian - 2014
Die persönliche Ansprache von Konsumenten mittels Dialogkommunikation wird von ihren Empfängern unterschiedlich wahrgenommen. Sie kann eine positive Reaktion hervorrufen, aber auch als aufdringliche Störung wahrgenommen werden, die zu Abwehrverhalten führt. Sebastian Saarbeck zeigt durch...
Persistent link: https://www.econbiz.de/10014017427
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Sensory Branding : Grundlagen multisensualer Markenführung
Steiner, Paul - 2017 - 2. Aufl. 2017
Paul Steiner untersucht die marketingspezifische Relevanz des menschlichen Sinnessystems und die verschiedenen Facetten multisensualen Brandings. Der Autor liefert dazu Grundlagen der Markenführung und wichtige Ansatzpunkte zur multisensualen Gestaltung von Marken, um so Konsumenten langfristig...
Persistent link: https://www.econbiz.de/10014018468