Narrow search
Showing 1 - 10 of 397
Cover Image
Tourist Behavior : An Experiential Perspective
Kozak, Metin (ed.); Kozak, Nazmi (ed.) - 2018
Introduction -- Tourism place experience and co-creation -- Understanding the Behaviour of Tourists on Guided Tours -- Visitors Experiences, Expectations and Satisfaction in Trade Shows and Exhibitions -- Factors Shaping Tourists’ Inertia towards Behaving Responsibly -- Hotel Guests’...
Persistent link: https://www.econbiz.de/10014019107
Cover Image
Co-Creation and Well-Being in Tourism
Correia, Antónia (ed.); Kozak, Metin (ed.);  … - 2017
This book offers a wealth of new views and interpretations of well-being in tourism, emphasizing the role that co-creation - the creation or enhancement of value through tourist engagement with tourism providers and other tourists - is increasingly playing in enriching tourist experiences. A...
Persistent link: https://www.econbiz.de/10012397976
Cover Image
Older Tourist Behavior and Marketing Tools
Vigolo, Vania - 2017
This book provides an in-depth analysis of the older-tourist market, and of the challenges and opportunities created by population ageing from a tourism marketing perspective, by combining a demand-side and a supply-side approach to older tourists. The book is divided into three parts, the first...
Persistent link: https://www.econbiz.de/10012397982
Cover Image
Craft Beverages and Tourism, Volume 2 : Environmental, Societal, and Marketing Implications
Slocum, Susan L. (ed.); Kline, Carol (ed.);  … - 2018
1. Introduction -- 2. Brewing Green: Sustainability in the Craft Beer Movement -- 3. Craft Beer Enthusiasts' Support for Neolocalism and Environmental Causes -- 4. Pure Michigan Beer? Tourism, Craft Breweries, and Sustainability -- 5. Representing Rurality: Cider Mills and Agritourism -- 6....
Persistent link: https://www.econbiz.de/10014018012
Cover Image
e-Consumers in the Era of New Tourism
Sezgin, Erkan (ed.) - 2016 - 1st ed. 2016
Chapter 1: An Introduction to Consumer Metamorphosis in the Digital Age -- Chapter 2: Mobile Communication and Applications in Tourism -- Chapter 3: Usage of E-loyalty Programs in Hospitality Industry -- Chapter 4: New Toy of Marketing Communication in Tourism: Gamification -- Chapter 5: The...
Persistent link: https://www.econbiz.de/10014018606
Cover Image
Traumziel Nachhaltigkeit : Innovative Vermarktungskonzepte nachhaltiger Tourismusangebote für den Massenmarkt
Schmied, Martin - 2009
Die Urlaubsreisen der Deutschen -- Tourismus und Nachhaltigkeit -- Marketing für einen nachhaltigeren Tourismus -- Das INVENT-Zielgruppenmodell „Urlaubs- und Reisestile“ -- Marketingstrategien für den nachhaltigen Massenmarkt -- Entwicklung und Vermarktung nachhaltiger Angebote --...
Persistent link: https://www.econbiz.de/10013517080
Cover Image
Social Commerce : Consumer Behaviour in Online Environments
Boardman, Rosy (ed.); Blazquez, Marta (ed.);  … - 2019
other consumers and generate electronic word-of-mouth (eWOM). Providing insights from practitioners and academics, this book … Influence of Electronic Word of Mouth (eWOM) on Expatriate Workers Seeking Tourist Information: The Case of Saudi Arabia; Abrar … Al Sharif and Ruth Marciniak -- 11. eWOM: The Rise of the Opinion Leaders; Shuang Zhou, Helen McCormick, Marta Blazquez …
Persistent link: https://www.econbiz.de/10012396166
Cover Image
Measuring Electronic Word-of-Mouth Effectiveness : Developing and Applying the eWOM Trust Scale
Weitzl, Wolfgang - 2017
Wolfgang Weitzl introduces a novel perspective for measuring consumer trust in eWOM by applying a rigid scale … Identifying the Role of eWOM Trust Developing the eWOM Trust Scale by Testing its Dimensionality, Reliability, Validity and … Generalizability Applying the eWOM Trust Scale for Segmenting Online Information Recipients Target Groups Researchers and students of …
Persistent link: https://www.econbiz.de/10012396188
Cover Image
Customer Engagement Marketing
Palmatier, Robert W. (ed.); Kumar, V. (ed.);  … - 2018
This book provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders. It identifies cutting-edge metrics for capturing and measuring customer engagement and highlights best practices in implementing customer engagement marketing...
Persistent link: https://www.econbiz.de/10012396394
Cover Image
Virale Markenkommunikation : Einstellungs- und Verhaltenswirkungen viraler Videos
Stenger, Daniel - 2012
Virale Markenkommunikation im Kontext einer ganzheitlichen Markenführung -- Modelle der Einstellungsbildung als Basis zur Wirkungsanalyse von Viraler Markenkommunikation -- Absenderbezogene Determinanten der Wirkung Viraler Markenkommunikation -- Empfängerbezogene Determinanten der Wirkung...
Persistent link: https://www.econbiz.de/10014015794