geworden. Martin Waiguny untersucht, welche Wirkungen Advergames auf Kinder haben und zeigt auf, wie sich dies auch in … Verhaltensabsichten und im Verhalten äußert. Der Autor stellt die Unterschiede zwischen TV-Werbung für Kinder und Advergames dar und kommt …

Chinese companies have been increasingly active in outbound investment in recent years, with Germany the third largest … Chinese mergers and acquisitions (M&As) in Germany, with a focus on the companies’ business growth, particularly the … integration process and subsequent growth after acquisition. The authors contend that Chinese investors take a different approach …

China and Chinese companies - A strange combination? No. Based on extensive research and interviews with Lenovo, Haier, TCL …, Hisense and key decision makers worldwide, Sandra Bell gives reasons and identifies a Chinese way of international brand … management. She reveals: - Who are Chinese branded companies? Where are they coming from, where are they heading for? What are …

case of Chinese migrants and the Italian industrial district of Prato in order to elucidate the problems, or liabilities …Introduction -- Liabilities of native and immigrant entrepreneurship in the process of globalization -- Chinese …: Interrelating the Chinese migrant community and the provincial economy -- Ethnography of the fast fashion community: Chinese …

the labor market, education, minority languages, mobility, and social inclusion of migrants. They can affect the … the costs, benefits, and degree of inclusion of language planning measures; the politics of migrants’ linguistic … areas inhabited by linguistic minorities, cities receiving migrants, and supranational organizations …