book investigates luxury fashion retail management and provides relevant insights, which are beneficial to both … industrialists and academics. Readers gain an understanding of luxury fashion retailing, including proper operations and strategic … management, which now are the most crucial items on the luxury fashion industry’s senior management agenda …

This book focuses on sustainability in fashion retail, which is fast becoming the pivot point of future fashion retail … strategy of fashion retailers and marketers, who have to react to the changing society and customer needs. Structured in four … possible adaptions. It thus provides a solid understanding on how to integrate green aspects into any fashion retailers …

Spannungsfeld zwischen Kontinuität und Freiheit -- Influencer Marketing ist nicht nur Instagram -- Influencer in der B2B … – von Food und Fashion über Medien und Healthcare bis hin zu Wissenschaft und Technik Die Herausgeberin Die Unternehmerin …