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Bedeutung des Konsumentenboykotts in Forschung und Praxis -- State-of-the-Art der Boykottforschung -- Modell der individuellen Boykottpartizipation -- Ziel und Aufbau der empirischen Untersuchung -- Studie A: Quantitative Analyse der Boykottpartizipation -- Studie B: Qualitativ-quantitative...
Persistent link: https://www.econbiz.de/10014014742
Die gesellschaftlichen Ansprüche an Unternehmen sind in den vergangenen Jahren enorm gestiegen. Ein Fehlverhalten von Unternehmen wird dementsprechend zunehmend kritisch betrachtet und konsequent geahndet. Frederik Meyer entwickelt zur Erklärung dieses Phänomens ein theoretisches Modell mit...
Persistent link: https://www.econbiz.de/10014015398
fashion brands in the Chinese market -- Part 2: Consumers in the Chinese Fashion Market -- Part 2.1: The rising middle class … and luxury fashion consumption Part 2. 2: self-identity and aspirational consumption: a perspective of young consumers … -- Part 2.3: fashion consumption vs. sustainability -- Part 3: Modern Vs. Traditional Chinese Consumers -- Part 3. 1: Brand …
Persistent link: https://www.econbiz.de/10013270838
“China is blazing the trail in technology, and this is transforming consumers and their lives profoundly at a pace that … no other world region is experiencing. Deep understanding of Chinese consumers is therefore mission critical. Sethi … every marketer needs to know about Chinese consumers.” -Paul Zhou, Head, Illuminera Group This book offers a comprehensive …
Persistent link: https://www.econbiz.de/10012395904
Wolfgang Weitzl introduces a novel perspective for measuring consumer trust in eWOM by applying a rigid scale development process. In doing so, the research aims to set new methodical standards for developing reliable, valid and practicable research instruments. Most importantly, however, the...
Persistent link: https://www.econbiz.de/10012396188
emotional detachment consumers generate against valued brands and how negative experiences affect their and other consumers … which lead to anti-branding and how consumers choose to express their dissatisfaction with a company on individual and … Marketing, Journal of Retailing and Consumer Services, Journal of Research for Consumers, Marketing Theory, and Technovation …
Persistent link: https://www.econbiz.de/10012398189
prefecture. On the basis of a survey conducted in 2014 among 8,000 consumers from all parts of Japan and focusing on ten food …
Persistent link: https://www.econbiz.de/10012398364
Given its unique heritage and diversity, Europe deserves and requires distinct marketing attention. This book offers a non-traditional perspective to European marketing by addressing up-to-date issues and challenges for marketers through short cases and relevant received theory. Specific student...
Persistent link: https://www.econbiz.de/10014015752
Modell zur Erklärung der Bedeutung von Online Word-of-Mouth für Konsumenten -- Funktionen der Informationssuche in Online Word-of-Mouth -- Einfluss der Glaubwürdigkeit von Informationen auf die Nutzung von Online Word-of-Mouth -- Einflussfaktoren der Bedeutung von Online Word-of-Mouth für...
Persistent link: https://www.econbiz.de/10014016448
Reputation ist als abstraktes Phänomen empirisch schwer zu erfassen; daher wird sie über den Umweg von sichtbaren Indikatoren gemessen. Eric Horster entwickelt ein Messinstrument, um die Komplexität des Reputationskonstruktes abbilden und dieses auf die Reiseentscheidung im Internet beziehen...
Persistent link: https://www.econbiz.de/10014016744