Purpose – Looks at why companies that continue to pour money into innovation, while seemingly unhappy with the returns the investments are yielding, are equally unclear on how to do a better job of turning ideas and innovations into profits. Design/methodology/approach – This briefing is...

Purpose – Reviews the experiences of three different types of company in various parts of the world, to explain some of the current common concerns in new product research and development. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own...