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Persistent link: https://www.econbiz.de/10015011530
New product development (NPD) remains a vital aspect of marketing for manufacturers of branded goods. Yet it remains an area of great debate and discussion not least about the best strategies and processes for delivering NPD success. Nwabueze and Law consider the NPD strategies of two large...
Persistent link: https://www.econbiz.de/10015009562
Richard Heckert observed “Innovation to me is inevitably linked to society and to products that are going to make society … between positive brand values and innovation.  …
Persistent link: https://www.econbiz.de/10015009640
Despite the desperate general state of the UK’s engineering and manufacturing industry, great engineering innovation is … annual prize for engineering innovation.  …
Persistent link: https://www.econbiz.de/10015009647
At the turn of the year, the US R&D Forecast for 2003, a joint effort of Battelle and R&D Magazine , highlighted that outside factors, including the creation of the Department of Homeland Security, were deeply impacting the levels of funding for scientific research. According to that forecast a...
Persistent link: https://www.econbiz.de/10015009657
The idea that investors are only interested in short‐term results carries more than a grain of truth. It does, however, begin to look a little bit shaky when the fortunes of DuPont are examined. The US chemical company’s shares are underachievers compared to those of 3M. And it is 3M which...
Persistent link: https://www.econbiz.de/10015009663
Biotechnology has been described as a pervasive and disruptive technology. Pervasive in the sheer number of industries it can influence and disruptive in the effect it can have on these. In particular, as well as driving advances in pharmaceutical and healthcare, it has the potential to change...
Persistent link: https://www.econbiz.de/10015009667
enhance business performance – no more so than when effectively applied to the world of product innovation. The potential of …
Persistent link: https://www.econbiz.de/10015009668
It was Ralph Waldo Emerson who once said that every wall is a door. Unfortunately, this positive outlook on organizational opportunity and creativity is still too rarely adopted. According to Robert I. Sutton, the root of the problem lies in the fact that managers back off when they discover...
Persistent link: https://www.econbiz.de/10015009673
Engineering MacRobert Award for 2002, Britain’s most prestigious annual prize for engineering innovation. A team from CDT has won …
Persistent link: https://www.econbiz.de/10015009680