Recent advertisements for a hair care product feature a simpering model saying: “Because I’m worth it”. They reveal a simple truth about the way advertising works and the choices many people make when buying consumer goods. Consumers tend to prefer brands which are compatible with the way...

Next time you receive a birthday‐card that really catches your eye, it might have been thought up by the Hallmark Idea Exchange. This is not a team made up of the best and brightest card designers at Hallmark Cards Inc., but instead comprises about 200 volunteer consumers.

Ethics has become a cliché, Enron an everyday word and corporate governance an international obsession. Companies are being forced, quite rightly, by investors and the public to produce transparent financial reports, adhere to stringent employment laws and take a responsible approach to society...

Brands have come a long way since cattle owners (and, shamefully, even slave owners) burned a mark on the skins of their stock to say “this is mine, keep off!”. These days the mark, logo, sign, or slogan – or any combination – which identifies a product is more likely designed to give...

Purpose – Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the...

Purpose – The paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research. Design/methodology/approach: – This briefing is prepared by an independent writer who adds their own impartial comments and places the...

Purpose – Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the...