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iPhone and apps (the brand management and marketing aspects of Apple s iPhone and associated applications software (“apps ))
In: Strategic Direction 27 (2011) 3
Persistent link: https://www.econbiz.de/10015011667
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Global brand planning (establishing a global brand presence by gathering information about all the relevant markets)
Baskin, M. - In: Strategic Direction 27 (2011) 7
Persistent link: https://www.econbiz.de/10015011720
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A cheesy campaign (the marketing campaign of Wensleydale Dairy Products)
Carter, M. - In: Strategic Direction 27 (2011) 10
Persistent link: https://www.econbiz.de/10015011764
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McCain’s eCRM strategy (how McCain Foods used electronic customer relationship marketing (eCRM) to establish and track value)
Velarde, F. - In: Strategic Direction 27 (2011) 10
Persistent link: https://www.econbiz.de/10015011768
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Asia s integration challenge (how integrated marketing and advertising channel planning in Asian countries faces region-specific challenges)
Hearn, G. - In: Strategic Direction 27 (2011) 11
Persistent link: https://www.econbiz.de/10015011777
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Micro strategies for success (how marketers currently understand the importance of cultivating brand participation)
Middleton, D. - In: Strategic Direction 27 (2011) 11
Persistent link: https://www.econbiz.de/10015011778
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The battle for screen survival (new opportunities for cinema advertising)
In: Strategic Direction 28 (2011) 1
Persistent link: https://www.econbiz.de/10015011792
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Ten trends in mobile (mobile phones in marketing and advertising)
In: Strategic Direction 29 (2013) 4
Persistent link: https://www.econbiz.de/10015011962