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Understanding consumer mistrust
In: Strategic Direction 25 (2009) 9, pp. 23-25
Purpose – Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the...
Persistent link: https://www.econbiz.de/10015010427
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Branding so much more than a name
In: Strategic Direction 27 (2011) 3, pp. 6-8
Purpose – Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the...
Persistent link: https://www.econbiz.de/10015010583
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Brand 2.0: what could this mean for Adidas, Nike, Puma and Levi’s?
In: Strategic Direction 31 (2015) 7, pp. 5-7
Purpose – Reviews the latest management developments across the globe and pinpoints practical implications from cutting-edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the...
Persistent link: https://www.econbiz.de/10015012504
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When branding gets personal
In: Strategic Direction 26 (2010) 4, pp. 28-31
– This briefing provides insights on the cultural environment and changes that need to occur to implement innovation planning …
Persistent link: https://www.econbiz.de/10015010487
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Silver linings of recession clouds
In: Strategic Direction 26 (2010) 6, pp. 6-8
Purpose – Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the...
Persistent link: https://www.econbiz.de/10015010499
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Design that paves the way for true service innovation
In: Strategic Direction 31 (2015) 5, pp. 16-18
writer who adds their own impartial comments and places the articles in context. Findings – Service innovation is an emerging … innovation interventions. It uses process observations and follow-up field interviews taken from three Norwegian companies, and …
Persistent link: https://www.econbiz.de/10015012144
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Lessons from GM
In: Strategic Direction 26 (2010) 9, pp. 19-21
Purpose – The purpose of this paper is to narrate the history of General Motors' (GM's) success in its first 50 years, and describe the causes of its decline after government anti‐trust hearings. Design/methodology/approach – The paper provides an historical analysis of GM through...
Persistent link: https://www.econbiz.de/10015010536
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Nike walk‐in baths just wouldn't wash
In: Strategic Direction 22 (2006) 1, pp. 12-15
Purpose – Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the...
Persistent link: https://www.econbiz.de/10015009976
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Crisis? Oh, that crisis!
In: Strategic Direction 23 (2007) 4, pp. 6-9
Purpose – Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the...
Persistent link: https://www.econbiz.de/10015010126
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Experiential marketing
In: Strategic Direction 24 (2008) 10, pp. 24-26
Purpose – This paper aims to give advice on successful experiential marketing, offering ideas for campaigns and pointing out pitfalls to avoid. Design/methodology/approach – The paper reviews case studies of campaigns at music festivals and more widely, and ends with a comment on current...
Persistent link: https://www.econbiz.de/10015010321