Purpose – To leverage the science of momentum and apply it to art of brand management. Design/methodology/approach – Researches the brand literature. Revisits our understanding of Newtonian physics. Studies the history of brands that have experienced the power of momentum. Shares early...

We learn from history but it can be a mistake to assume that the past will always repeat itself. Nevertheless, it is reasonable assumption that, because of what took place in the 20th century, the new millennium will see continuing and increasing globalization as a feature of the business world....

The idea that employees are an organization’s greatest resource is now accepted universally. All companies claim to subscribe to it, even those which treat staff in a cavalier fashion. For the majority of organizations, however, the belief is a genuine reflection of an awareness that they will...

In the last 30 years fashion has changed from an elite accessory of the super‐rich to a mass‐market product. Since the mid‐nineties the department stores that traditionally dominated this broader market have started to lose ground to specialist clothing chains offering the latest designs...

British Airways used to describe itself as the world’s favorite airline. This was a simple and effective slogan, not least because it was picked up occasionally by journalists who would use it in stories without adding the words “self‐styled”. The phrase did, nevertheless, have an...

In most walks of life, it’s a tough old slog getting to the top. Staying there can be even more difficult. Business is no exception. Finding what may be a winning formula now is no guarantee of future success. If only it were that simple. Having the right business model may hold the key to...

C.K. Prahalad is the Harvey C. Fruehauf Professor of Business Administration and Professor of Corporate Strategy and International Business at the University of Michigan Business School. Previous appointments include a visiting professorship at INSEAD and a professorship at the Indian Institute...

Purpose – Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the...