If your company develops and tests strategies to outmaneuver the competition, do you fall into the trap of focusing on just traditional rivals, or worst, on just their historic strategies? To avoid this danger, use an innovative approach that several leading companies have adopted: create an...

Purpose – The author points out that the same strategic behaviors that are associated with great success are also associated with failure. That is, the greatest rewards pose the greatest risks. He explains how corporations should manage risk differently at different levels of responsibility...