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Marketing insights for mobile advertising and consumer segmentation in the cloud era : a Q-R hybrid methodology and practices
Kim, Ki Youn; Lee, Bong Gyou - In: Technological forecasting & social change : an … 91 (2015), pp. 78-92
Persistent link: https://www.econbiz.de/10011317272
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Idiosyncratic distances : impact of mobile technology practices on role segmentation and integration
Battard, Nicolas; Mangematin, Vincent - In: Technological forecasting & social change : an … 80 (2013) 2, pp. 231-242
Persistent link: https://www.econbiz.de/10009710029
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Comparing technological advancement of hybrid electric vehicles (HEV) in different market segments
Lim, Dong-Joon; Jahromi, Shabnam R.; Anderson, Timothy R.; … - In: Technological forecasting & social change : an … 97 (2015), pp. 140-153
Persistent link: https://www.econbiz.de/10011535064
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Staying on convention or leapfrogging to eco-innovation? : identifying early adopters of hydrogen-powered vehicles
Moon, HyungBin; Park, Stephen Youngjun; Woo, JongRoul - In: Technological forecasting & social change : an … 171 (2021), pp. 1-11
Persistent link: https://www.econbiz.de/10012813389
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The effect of service rollout on demand forecasting : the application of modified Bass model to the step growing markets
Velickovic, Stevan; Radojicic, Valentina; Bakmaz, Bojan - In: Technological forecasting & social change : an … 107 (2016), pp. 130-140
Persistent link: https://www.econbiz.de/10011610517
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Users segmentation based on the Technological Readiness Adoption Index in emerging countries : the case of Chile
Ramírez-Correa, Patricio; Grandón, Elizabeth E.; … - In: Technological forecasting & social change : an … 155 (2020), pp. 1-8
Persistent link: https://www.econbiz.de/10012236613
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Cash rich to cashless market : segmentation and profiling of Fintech-led-Mobile payment users
Jaiswal, Deepak; Mohan, Ashutosh; Deshmukh, Arun Kumar - In: Technological forecasting & social change : an … 193 (2023), pp. 1-12
Persistent link: https://www.econbiz.de/10014473137
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Assessing the value of real-life brands in Virtual Worlds
Barnes, Stuart J.; Mattsson, Jan; Hartley, Nicole - In: Technological forecasting & social change : an … 92 (2015), pp. 12-24
Persistent link: https://www.econbiz.de/10011389124
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New insights into "technologies of touch" : information processing in product evaluation and purchase intention
Racat, Margot; Capelli, Sonia; Lichy, Jessica - In: Technological forecasting & social change : an … 170 (2021), pp. 1-14
Persistent link: https://www.econbiz.de/10012805366
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The role of the brand in perceived service performance : moderating effects and configurational approach in professional football
Calabuig Moreno, Ferran; Prado-Gascó, Vicente; … - In: Technological forecasting & social change : an … 165 (2021), pp. 1-7
Persistent link: https://www.econbiz.de/10012671852