Narrow search
Showing 1 - 10 of 449
Cover Image
Technology-enabled community data for gaining pre-release brand insights
Divakaran, Pradeep Kumar Ponnamma - In: Technological forecasting & social change : an … 127 (2018), pp. 217-226
Persistent link: https://www.econbiz.de/10011956874
Cover Image
Eliciting brand association networks : a new method using online community data
Divakaran, Pradeep Kumar Ponnamma; Xiong, Jie - In: Technological forecasting & social change : an … 181 (2022), pp. 1-14
Persistent link: https://www.econbiz.de/10013417228
Cover Image
Making and breaking relationships on social media : the impacts of brand and influencer betrayals
Reinikainen, Hanna; Teck Ming Tan; Luoma-aho, Vilma; … - In: Technological forecasting & social change : an … 171 (2021), pp. 1-9
Persistent link: https://www.econbiz.de/10012813484
Cover Image
Unveiling physicians' personal branding strategies in online healthcare service platforms
Zhang, Tingting; Yan, Xiangbin; Wang, William Yu Chung; … - In: Technological forecasting & social change : an … 171 (2021), pp. 1-13
Persistent link: https://www.econbiz.de/10012814229
Cover Image
No I won't, but yes we will : driving sustainability-related donations through social identity effects
Champniss, Guy; Wilson, Hugh; MacDonald, Emma K.; … - In: Technological forecasting & social change : an … 111 (2016), pp. 317-326
Persistent link: https://www.econbiz.de/10011611984
Cover Image
User engagement on global social networks : examining the roles of perceived brand globalness, identification and global identity
Akram, Muhammad Shakaib; Malhotra, Neeru; Goraya, M. … - In: Technological forecasting & social change : an … 181 (2022), pp. 1-14
Persistent link: https://www.econbiz.de/10013417336
Cover Image
Assessing the value of real-life brands in Virtual Worlds
Barnes, Stuart J.; Mattsson, Jan; Hartley, Nicole - In: Technological forecasting & social change : an … 92 (2015), pp. 12-24
Persistent link: https://www.econbiz.de/10011389124
Cover Image
How do experiences enhance brand relationship performance and value co-creation in social commerce? : the role of consumer engagement and self brand-connection
Nadeem, Waqar; Teck Ming Tan; Tajvidi, Mina; Hajli, Nick - In: Technological forecasting & social change : an … 171 (2021), pp. 1-15
Persistent link: https://www.econbiz.de/10012807201
Cover Image
Examining online social brand engagement : a social presence theory perspective
Osei-Frimpong, Kofi; McLean, Graeme J. - In: Technological forecasting & social change : an … 128 (2018), pp. 10-21
Persistent link: https://www.econbiz.de/10011957066
Cover Image
Source credibility and emotions generated by robot and human influencers : the perception of luxury brand representatives
Baudier, Patricia; Boissieu, Élodie de; Duchemin, … - In: Technological forecasting & social change : an … 187 (2023), pp. 1-11
Persistent link: https://www.econbiz.de/10014329732