Filip, Alina; Anghel, Laurentiu-Dan - In: The AMFITEATRU ECONOMIC journal 11 (2009) 26, pp. 288-297
The present paper presents the methodology and the main results of a quantitative study applied on a sample of 1010 … respondents, in the Romanian banking industry. The aim of the study was to research the customer level of loyalty toward Romanian …, which comprises both psychological and behavioural components, fact also proved by the results of the present research. As …