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Advertising and economic welfare : comment
Hochman, Oded - In: The American economic review 78 (1988) 1, pp. 290-296
Persistent link: https://www.econbiz.de/10001047179
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On the simple economics of advertising, marketing, and product design
Johnson, Justin P.; Myatt, David P. - In: The American economic review 96 (2006) 3, pp. 756-784
Persistent link: https://www.econbiz.de/10003349278
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Information and industry dynamics
Dinlersoz, Emin Murat; Yorukoglu, Mehmet - In: The American economic review 102 (2012) 2, pp. 884-913
Persistent link: https://www.econbiz.de/10009568916
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Theory of Persuasion
Kartik, Navin (contributor) - In: The American economic review 104 (2014) 5, pp. 457-474
Persistent link: https://www.econbiz.de/10010398923
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Advertising in competitive markets
Stegeman, Mark - In: The American economic review 81 (1991) 1, pp. 210-223
Persistent link: https://www.econbiz.de/10001104503
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Online privacy and information disclosure by consumers
Ichihashi, Shota - In: The American economic review 110 (2020) 2, pp. 569-595
Persistent link: https://www.econbiz.de/10012205960
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Benefits of narrow business strategies
Rotemberg, Julio - In: The American economic review 84 (1994) 5, pp. 1330-1349
Persistent link: https://www.econbiz.de/10001174535
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Design innovation and fashion cycles
Pesendorfer, Wolfgang - In: The American economic review 85 (1995) 4, pp. 771-792
Persistent link: https://www.econbiz.de/10001191630
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A theory of channel price promotions
Gerstner, Eitan - In: The American economic review 81 (1991) 4, pp. 872-886
Persistent link: https://www.econbiz.de/10001111142
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Exclusive dealing and entry, when buyers compete
Fumagalli, Chiara; Motta, Massimo - In: The American economic review 96 (2006) 3, pp. 785-795
Persistent link: https://www.econbiz.de/10003349280